Kendrick Lamar dominates 67th Grammys, expands business empire

Kendrick Lamar

At a Glance

Kendrick Lamar wins five trophies at the 67th Grammy Awards, including two in the “Big Four” categories.
Lamar’s influence extends beyond music, with successful ventures in entertainment, tech startups, and real estate.
With a Grammy haul, multiple investments, and growing financial success, Lamar remains one of the most powerful figures in music and business.

Kendrick Lamar, one of the most acclaimed artists in modern music, solidified his legendary status at the 67th Grammy Awards, taking home five prestigious trophies.

Among his victories, he secured awards in two of the “Big Four” categories: Record of the Year and Song of the Year.

These wins add five more trophies to his impressive seventeen collections, now totaling 22 Grammy awards, reinforcing his reputation as a generational talent.

Musical prowess and global influence

Since debuting with Section.80 and rising to mainstream success with Good Kid, M.A.A.D City, Kendrick Lamar has continued to push artistic boundaries.

His 2017 Pulitzer Prize-winning album Damn was a cultural milestone, featuring chart-topping hits like “Humble,” “Love,” “DNA,” and “Loyalty.” His intricate lyricism, social consciousness, and fusion of African sounds with hip-hop have set him apart as one of the most influential artists of his era.

With over a billion streams on each album and more than 66 million monthly listeners on Spotify, Lamar remains a streaming powerhouse. His continued dominance on the charts, including recent diss tracks and collaborations, hints at an even more lucrative 2024.

Beyond music: Kendrick Lamar’s expanding business portfolio

Lamar has built a diverse business empire, demonstrating an astute sense of investment. In 2020, he co-founded PGLang, LLC, a multimedia company that includes a record label, production house, advertising agency, and publishing division.

Through PGLang, Lamar has worked with artists like Baby Keem and brands like Calvin Klein, showcasing his ability to merge creativity with business acumen.

Additionally, Lamar maintains part ownership in Top Dawg Entertainment (TDE), one of the most successful independent labels in hip-hop. In 2021, he also invested in EngineEars, a Los Angeles-based music-tech startup revolutionizing music production.

Strategic real estate investments

Lamar has also built a strong real estate portfolio. In 2019, he acquired a luxury mansion in Manhattan Beach, California, for over $9.7 million. This three-story property boasts a resort-style master suite, designer interiors, and panoramic sunset views.

Kendrick Lamar’s luxury mansion in Manhattan Beach, California

In 2018, he purchased a $2.65-million mansion in Calabasas, featuring six bedrooms, a swimming pool, a theater room, and a gym.

His first real estate investment was a four-bedroom home in Eastvale, California, bought for $523,500 in 2014 and later listed for $800,000 in 2021, showcasing his knack for high-value transactions.

With his Grammy triumphs, business ventures, and real estate investments, Kendrick Lamar remains a cultural and financial powerhouse. His continued dominance in both music and entrepreneurship ensures his influence will extend for years to come.

Feyisayo Ajayi

Feyisayo Ajayi is the Publisher and Co-founder of Shore Africa, the flagship media brand under the Travel Shore umbrella. He brings over a decade of multidisciplinary experience across media, finance, and technology. Feyisayo holds a bachelor’s degree in Geology from the University of Ibadan, Nigeria.