How Basketmouth turned Flatmates into a MultiChoice hit — and redefined Nigerian comedy

How Basketmouth’s Flatmates became a MultiChoice hit

At a Glance

Flatmates evolved from DVD skits into a polished, multi-season sitcom on Africa Magic.
Basketmouth redefined African comedy through content ownership, production, and syndication value.
MultiChoice backed Flatmates for its strong IP, star cast, and local audience appeal.

When Nigerian comedian Bright Okpocha, better known as Basketmouth, sold his sitcom Flatmates to MultiChoice, it wasn’t just a content deal — it was a turning point for local scripted comedy on African television.

Behind the landmark acquisition was over a decade of creative risk-taking, brand-building, and a sharp pivot from performer to producer.

From DVD skits to TV screens

Flatmates began as a humble sketch comedy series in the early 2000s, shot on a shoestring budget and circulated on DVDs and early online platforms.

With its exaggerated roommate drama, relatable Lagos hustle, and quick-witted banter, the show gained cult popularity among Nigerian millennials.

Yet even in its raw form, Basketmouth recognized its potential.

“I always knew Flatmates had something special. It was everyone’s story—my story, your story. I just needed to tell it at the right time, the right way,” he said in a past interview.

The Reinvention: Comic to showrunner

As Basketmouth’s career grew across stand-up comedy, music, and international tours, so too did his creative ambitions.

He began to reimagine Flatmates not just as a series of skits, but as a fully developed sitcom — one that could stand shoulder to shoulder with global productions while preserving its distinctly Nigerian flavor.

He overhauled the format with sharper writing, cohesive episodic storytelling, high-quality cinematography, and a cast stacked with comedic heavyweights like Okey Bakassi, Buchi, and MC Pashun. Flatmates was no longer just a scrappy sketch show — it had evolved into a sitcom primed for syndication.

Why MultiChoice bought in

With African audiences increasingly demanding authentic, locally relatable content, the timing couldn’t have been better. MultiChoice — the parent company of Africa Magic and DStv — was actively ramping up its investment in original African programming.

Shore Africa gathered that Flatmates delivered exactly what the broadcaster was looking for: it had a grassroots following, a distinctly Nigerian flavor, a marketable ensemble cast, and a format that could be scaled across seasons.

Armed with a polished pilot and a compelling pitch, Basketmouth approached MultiChoice with more than just a sitcom — he offered a franchise-ready property with mass appeal. The media giant didn’t hesitate. A deal was struck, and Flatmates made its official debut on Africa Magic, later expanding to DStv Catch Up and streaming platforms.

A Sitcom that did more than make people laugh

Since its debut, Flatmates has run for multiple seasons, built a loyal audience, and helped elevate several comedic talents.

But its greatest impact was behind the scenes: it proved that comedy could be more than stand-up — it could be IP.

Basketmouth didn’t just sell a show; he sold a model for ownership, production, and long-term value creation in African entertainment.

Legacy and industry impact

Today, Basketmouth stands as more than just a comic — he’s a showrunner and entrepreneur. Flatmates set a precedent for Nigerian entertainers: own your content, scale your ideas, and bet on your narrative.

In doing so, he inspired a new wave of creators to think beyond Instagram skits or live performances. He showed that Nigerian comedy, when properly packaged, can compete in mainstream television — and win.

A Blueprint for African Creators

Basketmouth’s Flatmates journey is now a case study in content ownership, creative evolution, and strategic timing. It underscores the power of vision, structure, and perseverance in turning laughter into legacy — and building generational wealth from original African stories.

Feyisayo Ajayi

Feyisayo Ajayi is the Publisher and Co-founder of Shore Africa, the flagship media brand under the Travel Shore umbrella. He brings over a decade of multidisciplinary experience across media, finance, and technology. Feyisayo holds a bachelor’s degree in Geology from the University of Ibadan, Nigeria.