Basata Holding commits $7 million investment to boost Egypt’s growth

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At a Glance

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• Basata invests $7 million to expand fintech dominance and drive Egypt’s digital finance growth.
• Company eyes acquisitions, Saudi Arabia, and Morocco to accelerate regional expansion.
• Backed by major investors, Basata reports 40% TPV growth over three years.

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Basata Holding for Financial Payments, one of Egypt’s fastest-growing fintech and e-payment services firms, has announced a $7 million investment for 2026 to solidify its market leadership and accelerate regional growth.

The funding underscores Egypt’s push to position itself as a digital payments hub in the Middle East and North Africa (MENA), where fintech adoption is growing at record speed.

Shehata charts aggressive growth and diversification

Chief Executive Officer Karim Shehata said the company is actively pursuing acquisition opportunities as part of its strategy to scale operations and expand service offerings, with decisions expected before year-end.

Basata is also nearing final regulatory approval to roll out investment services through specialized funds, in collaboration with sister and subsidiary companies.

These moves mark a strategic pivot from a payments-focused model toward comprehensive financial solutions designed to boost portfolio diversification and shareholder value.

Fintech leader targets Saudi Arabia and Morocco expansion

Basata currently serves more than 120,000 merchants daily and aims to reach 150,000 by year-end, strengthening its dominance in Egypt’s digital finance market. 

The company is also preparing to enter Saudi Arabia through its stake in Jordan-based fintech firm Madfoatcom, which is set to launch in Morocco and Kurdistan. 

These cross-border initiatives reinforce Basata’s ambition to become a regional fintech powerhouse.

Egypt’s NBFS sector fuels Basata’s growth strategy

Basata’s integrated ecosystem—spanning POS terminals, digital payment cards, merchant financing, and lending solutions—has positioned it as a critical player in Egypt’s transition toward a cashless economy. 

Backed by B Investments, BPE Partners, and MM Group for Industry & International Trade (MTI), Basata benefits from a strong capital foundation and strategic depth.

The Fintech leader  has reported 40% growth in Total Payment Value (TPV) over the past three years, reflecting surging demand in Egypt’s expanding non-banking financial services (NBFS) sector.

With this new $7 million commitment, Basata aims to capture a larger share of MENA’s rapidly evolving digital finance market while cementing Egypt’s role as a regional fintech hub.