Amsons Group takes majority control of EAPCC in Kenya cement push

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At a Glance

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• Amsons boosts Kenyan cement dominance with majority EAPCC stake and integrated production strategy.
• Regulatory scrutiny persists as Amsons expands its assets and pledges major upgrades to its EAPCC operations.
• New clinker capacity strengthens Amsons’ ability to cut imports and improve market efficiency.

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Amsons Group, a privately owned conglomerate in Tanzania, has tightened its hold on the Kenya cement industry after securing majority control of East African Portland Cement Company (EAPCC), marking one of the sector’s most significant consolidation moves in years.

The Tanzanian conglomerate now owns about 69 percent of EAPCC, strengthening its fast-expanding regional cement and clinker production network. The takeover gives Amsons decisive influence over one of Kenya’s oldest industrial assets and intensifies competition following its earlier Bamburi Cement acquisition and the launch of a major clinker plant in Kwale.

Amsons builds a vertically integrated cement powerhouse
The deal signals a strategic shift in Kenya’s construction and infrastructure value chain: Amsons is not simply amassing assets but is stitching together a vertically integrated cement ecosystem spanning clinker production, kiln optimisation, and downstream distribution. 

Its December 2024 acquisition of Bamburi Cement laid the groundwork. Since then, the group has launched a $300-million, 5,000-TPD clinker plant at Matuga in Kwale County, one of Kenya’s largest upcoming clinkerisation projects, expected to add roughly 1.6 million tonnes per year and generate more than 1,000 jobs.

EAPCC’s deep challenges demand heavy investment
By pulling EAPCC into this structure, Amsons gains a second strategic platform to coordinate production, allocate clinker efficiently, and compete aggressively against importers. Kenya’s heavy reliance on imported clinker has long eroded margins for domestic players; Amsons is positioning itself to reverse that equation by controlling the raw-material backbone of the industry.

EAPCC’s challenges, however, are deep. The firm has survived more than a decade of losses, with this year’s dividend driven by land disposals rather than operational recovery. Ageing kilns, inconsistent utilisation and historical governance gaps will require heavy capital injections. Amsons has promised to triple capacity within three years, modernise Athi River operations and build new clinker lines, commitments that will determine whether the asset can regain competitiveness.

Regulatory scrutiny shapes industry future
Regulators cleared the transaction, but political scrutiny lingers. Lawmakers have questioned whether the NSSF ceded strategic industrial ground too cheaply and whether the consolidation of multiple major cement assets under a foreign-owned group raises competition risks. For Amsons, managing public optics and stabilising labour relations will be as important as achieving cost efficiencies.

Still, the industrial stakes are high. A successful turnaround would expand Kenya’s domestic clinker pool, reduce import dependency, and strengthen supply for public-sector mega-projects. Failure would leave the country with a heavily consolidated but underperforming sector dominated by a single investor group.

For now, Amsons has completed a rapid Kenyan footprint: Bamburi for scale, Matuga for clinker independence, and EAPCC for strategic national presence. Investors will focus on the next 12–36 months, monitoring commissioning progress at Matuga, operational recovery at EAPCC and the group’s discipline in deploying capital. Those milestones will determine whether Amsons delivers a genuine industrial revival or merely another reallocation of long-struggling assets.