15 most attractive cities in Middle East and North Africa

---

At a Glance

---

• MENA destinations blend culture, modernity, and strong tourism infrastructure to attract global travellers.
• Leading cities leverage heritage, innovation, and hospitality investment to strengthen international appeal.
• Governments drive tourism growth through reforms, luxury development, and expanded aviation connectivity.

---

The Middle East and North Africa (MENA) is rapidly becoming one of the world’s most powerful travel corridors, drawing travellers seeking culture, luxury, adventure, and rich heritage. Across the Middle East and North Africa, top cities are investing in airports, luxury hotels, mega-projects, and cultural landmarks to elevate visitor experiences.

Governments across the region are doubling down on tourism diversification strategies. The UAE’s hospitality strength, Saudi Arabia’s Vision 2030 reforms, Morocco’s robust cultural tourism sector, and Egypt’s heritage-driven revival are helping transform the region into an ecosystem where luxury, history, and innovation converge.

International hotel operators, from Marriott to Accor and Four Seasons, are expanding across these cities, while new aviation routes and major urban development projects are reshaping how travellers experience the region.

Shore Africa identifies 15 most attractive cities in the Middle East and North Africa. Each stands out for its architectural character, cultural depth, and ability to draw visitors seeking unforgettable experiences rooted in authenticity, heritage, and modern comfort.

1. Dubai, UAE
Dubai remains the region’s flagship destination, defined by futuristic architecture, record-breaking towers, world-class shopping districts, and a thriving luxury hospitality market. Its beaches, entertainment hubs, and global connectivity make it a powerhouse for both leisure and business tourism.

2. Cairo, Egypt
Cairo blends ancient history with urban energy, offering access to the Pyramids of Giza, bustling markets, and the Egyptian Museum. Its cultural weight and renewed tourism investments continue to draw millions seeking authentic heritage experiences.

3. Marrakech, Morocco
Marrakech captivates visitors with vibrant souks, enchanting riads, and centuries-old architecture. The city’s medina, gardens, and luxury resorts underpin its position as North Africa’s cultural and wellness tourism hotspot.

4. Istanbul, Turkey
Istanbul’s unique geography, straddling Europe and Asia, anchors its allure. Visitors flock to its Ottoman architecture, iconic mosques, dynamic bazaars, and waterfront districts that deliver a rich blend of history and cosmopolitan charm.

5. Petra, Jordan
Petra’s rock-cut monuments and desert landscapes create one of the world’s most dramatic archaeological sites. The ancient Nabataean city remains Jordan’s premier attraction, drawing travellers fascinated by history, architecture, and natural beauty.

6. Abu Dhabi, UAE
Abu Dhabi offers a refined mix of cultural landmarks, luxury resorts, and modern architecture. The Louvre Abu Dhabi, pristine beaches, and ambitious urban developments reinforce its growing global tourism influence.

7. Jerusalem, Israel
Jerusalem stands as a spiritual and historical crossroads, home to iconic religious sites across its Old City. Its deep cultural significance and layered heritage make it a profoundly compelling destination.

8. Muscat, Oman
Muscat impresses with natural beauty, serene beaches, and traditional architecture framed by rugged mountains. Known for understated luxury, the city balances cultural authenticity with modern hospitality.

9. Doha, Qatar
Doha offers cutting-edge architecture, museums, luxury hotels, and a rapidly expanding cultural scene. Its recent global sporting events and infrastructure spending have significantly boosted its global profile.

10. Casablanca, Morocco
Casablanca combines art-deco architecture with Morocco’s largest business district. The Hassan II Mosque, modern waterfront, and vibrant urban culture anchor its appeal as a commercial and leisure hub.

11. Greater Cairo Region, Egypt
The wider Cairo metropolitan area offers sprawling cultural districts, emerging creative neighbourhoods, and major infrastructure upgrades enhancing mobility and tourism options beyond the historic core.

12. Riyadh, Saudi Arabia
Riyadh is transforming under Vision 2030, unveiling mega-projects, museums, green parks, and luxury districts. Its rising entertainment scene and business appeal position it as a future global tourism capital.

13. Jeddah, Saudi Arabia
Jeddah blends heritage architecture with Red Sea coastal development. The Corniche, historic Al-Balad, and access to pilgrimage routes make it a cultural and lifestyle destination.

14. Tunis, Tunisia
Tunis offers Mediterranean charm, historic medinas, and cultural institutions such as the Bardo Museum. Its blend of antiquity and calm coastal living enhances its attractiveness for travellers.

15. Algiers, Algeria
Algiers captivates with whitewashed architecture, Ottoman heritage, and a sweeping Mediterranean coastline. Its blend of history and emerging tourism investments is driving renewed interest.