At a Glance
- Tyla’s debut album grossed over $1.2 million in South Africa, selling more than 50,000 units, earning her a platinum plaque from Sony Music Africa.
- The album reached platinum status in Brazil, with Tyla’s singles certified gold and diamond, reflecting her global appeal and chart-topping success.
- Tyla’s success extends globally, with sold-out shows worldwide and 1.48 billion YouTube views, as well as RIAA gold certification for 500,000 U.S. units sold.
In a year that has seen Tyla Laura Seethal, known globally as Tyla, cement her status as one of the most exciting artists in contemporary music, the Grammy-award-winning South African superstar has reached another monumental milestone.
Her self-titled debut album, “Tyla”, has grossed over $1.2 million in South Africa after selling more than 50,000 units. The album is available for purchase on Sony for R429.95 ($24.1).
To celebrate this achievement, Sony Music Africa, the South African arm of Sony Entertainment, presented the 22-year-old artist with a plaque for surpassing 50,000 album sales in her home country.
Released in March 2024, the album includes hits like “Water,” “ART,” “Jump,” and “Truth or Dare,” showcasing Tyla’s signature blend of pop and amapiano that has captivated audiences worldwide.
This milestone follows Tyla’s debut album reaching platinum status in Brazil in September 2024. To commemorate this success, the Brazilian arm of Sony Music sent Tyla a commemorative plaque, further highlighting her rapidly growing global fanbase.
Tyla’s breakout singles “Truth or Dare” and “Jump” were certified gold, while her viral hit “Water” achieved diamond certification in Brazil, underscoring her widespread appeal.
Tyla’s rise: A Superstar in the making
Tyla’s rise to superstardom was further solidified earlier this year when she won the Grammy Award for “Best African Music Performance” for her hit single “Water”.
This win propelled her into the ranks of African music giants such as Burna Boy and Wizkid, whose collective efforts continue to bring African sounds to the global stage.
Riding on the success of her debut album, which was lauded for its genre-blending production and infectious hooks, Tyla continued to build on her momentum with the release of a deluxe edition of “Tyla” titled “Tyla+” on October 11, 2024.
The deluxe edition features new tracks, including “Push 2 Start”, a reggae-infused amapiano pop song that debuted in November 2024.
The single quickly gained traction, racking up 15.4 million views on YouTube and 40.9 million plays on Spotify.
With her characteristic vocal prowess and innovative sound, “Push 2 Start” is already being hailed as another hit for the star.
Streaming growth and RIAA success
Tyla’s YouTube channel, which boasts 4.37 million subscribers, has accumulated a staggering 1.48 billion views.
With her ever-growing presence, she is on track to surpass 1.5 billion total views by the end of 2024, solidifying her position as one of the most influential and globally recognized artists in the digital age.
The international recognition doesn’t end there. In November 2024, the Recording Industry Association of America (RIAA) awarded her debut album a gold certification for selling over 500,000 units in the U.S., further cementing her status as a global superstar.
Meanwhile, her hit single “Water” now holds a two-time platinum certification from the RIAA with over 2 million units sold, further proof of her chart-topping success in North America.
International success gains momentum
Tyla’s growing influence is also visible in her sold-out performances across the world, with recent shows in Japan, South Korea, France, Brazil, the USA, Indonesia, and South Africa capturing the attention of international audiences.
Her ability to connect with fans across diverse cultures has been a key driver in her success, and she continues to rise as a leading figure in the global music industry.
As 2024 nears its close, Tyla’s momentum shows no signs of slowing down. With multiple certifications, international tours, and millions of new listeners across platforms, her meteoric rise is just beginning, making her a true force in global music.
