At a Glance
- South Africa’s tourism sector grew by 5.7% in 2024, with 7.2 million visitors contributing over $5 billion to the country’s economy.
- The tourism industry supports 1.5 million jobs, driving growth in hospitality, transportation, and community-based ventures across South Africa.
- Iconic attractions, including Table Mountain and Kruger National Park, alongside vibrant cultural experiences, make South Africa a top destination for global tourists.
South Africa’s tourism industry continues to showcase remarkable resilience and growth, as a testament to its diverse attractions and robust infrastructure.
The year 2024 witnessed a significant surge in international arrivals and domestic travel, contributing substantially to the nation’s economy.
Tourism is not merely a leisure activity for visitors but a critical driver of economic growth, cultural exchange, and employment for South Africans.
Between January and October 2024, South Africa welcomed an impressive 7.2 million visitors, marking a 5.7 percent increase compared to the same period in 2023.
This growth comes on the heels of 8.5 million international arrivals recorded in 2023, underscoring a steady post-pandemic recovery.
In 2024, tourists spent over $5 billion, a substantial contribution to the country’s economy. Domestic tourism has also played a crucial role, with over 21 million trips taken by South Africans between January and July 2023.
The year’s achievements also included South Africa’s continued growth as a hub for business tourism and its status as home to 12 UNESCO World Heritage Sites. Among these are Robben Island and Gauteng’s Cradle of Humankind, renowned for hosting one of the world’s largest collections of hominid fossils.
With 53 international conference bids secured for the 2024/2025 financial year, the sector is poised to attract over 24,000 delegates and generate an estimated 616 million rands ($33 million). These milestones solidify South Africa’s position as a top destination for both leisure and business tourists.
Let’s explore its economic impact, iconic attractions, and the opportunities and challenges that lie ahead.
GDP contribution: Tourism is a cornerstone of South Africa’s economy, contributing approximately 10 percent to the nation’s GDP.
This significant share underscores the sector’s importance as a driver of economic activity and wealth generation.
In 2024, the $5 billion spent by international visitors bolstered the country’s balance of payments, helping to stabilize its economic position.
Beyond its direct financial contributions, tourism stimulates secondary industries such as retail, agriculture, and creative arts, thereby amplifying its overall impact on GDP.
Job creation: The tourism industry is a lifeline for millions of South Africans, directly and indirectly supporting approximately 1.5 million jobs. From hotel staff to tour guides, restaurant workers, and artisans, the sector provides diverse employment opportunities across the nation.
Tourist attractions and experiences
Natural Wonders: South Africa’s breathtaking natural landscapes are among its most significant draws. Table Mountain, a UNESCO World Heritage Site, continues to be a magnet for visitors, offering panoramic views of Cape Town and its surroundings. The Kruger National Park, one of Africa’s largest game reserves, attracts wildlife enthusiasts from across the globe, eager for a chance to witness the Big Five in their natural habitat. Meanwhile, the Garden Route, with its lush forests and pristine beaches, remains a favorite for road-trippers seeking both adventure and tranquility.
Cultural heritage The rich cultural tapestry of South Africa sets it apart as a unique destination. Vibrant cities like Johannesburg and Cape Town blend modernity with tradition, offering a dynamic mix of art, music, and culinary experiences.
Townships such as Soweto provide visitors with an authentic glimpse into South Africa’s history and resilience. Historical landmarks, including Robben Island and the Apartheid Museum, serve as powerful reminders of the nation’s struggle for freedom and equality, making them essential stops for culturally-conscious tourists.
Adventure tourism: For thrill-seekers, South Africa is a playground of possibilities. From shark cage diving in Gansbaai to hiking the Drakensberg Mountains, the country offers countless adrenaline-pumping activities.
Wildlife safaris, whether on foot or in a 4×4, provide unparalleled opportunities to connect with nature.
Additionally, South Africa’s world-class surfing spots, such as Jeffrey’s Bay, draw enthusiasts from around the world. These diverse experiences ensure that every tourist finds something to ignite their sense of adventure.
South Africa’s tourism industry has demonstrated remarkable resilience and growth in 2024, attracting 7.2 million international visitors and generating over $5 billion in revenue. The sector’s contributions to GDP, job creation, and foreign exchange earnings highlight its pivotal role in the nation’s economy.
As South Africa welcomes the world to its shores, it is essential to balance growth with responsibility. By fostering inclusive and sustainable tourism development, the nation can ensure that its natural beauty, cultural heritage, and economic vitality remain vibrant for generations to come.
