At a Glance
- Morocco earned MAD 24.62 billion ($2.65 billion) in Q1 2025 tourism revenue, up 2.4% year-on-year, supported by a sharp 22% increase in international and diaspora tourist arrivals.
- The country hosted 4 million visitors between January and March, including 2.1 million international tourists and 1.9 million Moroccan expatriates, signaling strong global appeal.
- Airport upgrades, airline deals, and 2030 FIFA World Cup prep are bolstering Morocco’s long-term positioning as a competitive, year-round tourism destination.
Morocco, under the leadership of Minister of Tourism Fatim-Zahra Ammor, is sustaining its upward trajectory in the global travel sector, posting MAD 24.62 billion ($2.65 billion) in tourism revenue for the first quarter of 2025. The country welcomed 4 million visitors between January and March, reflecting a surge in international arrivals and growing appeal among Moroccans living abroad.
Record-breaking visitor numbers drive early-year momentum
According to a report from Morocco’s Foreign Exchange Office, the Q1 2025 tourism revenue represents a 2.4 percent year-on-year increase. The Ministry of Tourism, Handicrafts, and Social and Solidarity Economy attributed the rise to a 22 percent jump in tourist arrivals compared to Q1 2024. Of the 4 million visitors, 2.1 million were international tourists and 1.9 million were Moroccan expatriates.
This strong quarterly performance builds on Morocco’s 2024 tourism surge, when the country welcomed 17.4 million tourists—an increase of 20 percent from 2023—and recorded MAD 112.48 billion ($11.2 billion) in tourism earnings, marking a 7.5 percent rise from the previous year.
Minister Ammor touts strategy as tourism roadmap bears fruit
“These outstanding results show the success of the tourism roadmap launched by the government under the wise leadership of His Majesty King Mohammed VI,” said Ammor. “This strategy focuses on promoting Morocco’s unique strengths and building a strong base for sustainable tourism growth.”
She emphasized that these numbers translate into “more jobs, thriving local businesses, and new exciting opportunities across our beautiful country.” She added that the 2024 performance represented a 43 percent jump from pre-pandemic levels, a testament to Morocco’s increasing resonance on the global stage.
Infrastructure upgrades, World Cup prep fuel long-term outlook
The government has been ramping up investment in airport upgrades and tourism infrastructure to support the tourism boom. The country is also forming strategic partnerships with international airlines to expand air connectivity ahead of the 2030 FIFA World Cup, which Morocco will co-host with Spain and Portugal.
These measures are designed to enhance the visitor experience, attract off-season travelers, and position Morocco as a year-round destination.
April 2025 sees 1.7 million arrivals as growth accelerates
Tourism momentum continued into Q2, with 1.7 million visitors arriving in April 2025 alone—a 27 percent jump from the same month in 2024. In total, Morocco received 5.7 million tourists between January and April, representing a 23 percent increase year-on-year.
“This strong start to the year—and the arrival of one million extra tourists during a period usually considered quiet—signals a promising season ahead,” the ministry said in a statement, calling the performance “exceptional.”
As Morocco capitalizes on global demand for cultural, heritage-rich, and experience-based travel, its consistent growth places it among the world’s most dynamic and competitive tourist destinations in 2025.
