ONE Development expands into Egypt with regional real estate push

At a Glance

• ONE Development launches DO New Cairo, blending lifestyle, technology, and culture.
• Egypt’s property market draws investors despite economic challenges.
• Smart Development Ecosystem brings AI-driven, sustainable real estate to Cairo.

ONE Development, a real estate group with roots in Dubai and Abu Dhabi, has entered Egypt with the launch of DO New Cairo, a flagship mixed-use project aimed at reshaping how residents and investors experience city living.

The project, unveiled alongside global music star Amr Diab, drew more than 1,000 guests from the real estate, hospitality and investment sectors at its launch event, reflecting both market interest and the company’s wider regional ambitions.

Blending lifestyle and technology

Positioned as a lifestyle-driven development, DO New Cairo will feature branded residences, a luxury hotel, wellness spaces, and entertainment offerings built around smart design and cultural engagement.

Artificial intelligence will be embedded in design and operations, while Diab’s involvement ties music and lifestyle to the community’s identity.

“We want to create places that bring people together and reflect the best of both innovation and culture,” said Ali Al Gebely, founder and chairman of ONE Development. “Our goal is to provide value for residents, visitors and investors while contributing to Egypt’s growth story.”

Egypt’s appeal for global investors

The move comes as Egypt’s real estate sector continues to attract international capital despite broader economic challenges. The government has made property and infrastructure investment a priority, seeing it as a key driver for job creation and long-term growth.

ONE Development’s entry follows its AED 2.4 billion Laguna Residence project in the UAE and builds on more than four decades of activity under Al Gebely Holding. Analysts say the company’s arrival in Egypt underscores growing investor interest in the country’s urban expansion plans.

A technology-led model

At the center of ONE Development’s approach is its “Smart Development Ecosystem,” a model that integrates AI, digital tools and sustainable building practices. The platform is designed to speed up construction, improve design efficiency and enhance the resident experience.

By bringing this framework to Egypt, ONE Development is betting on a market where demand for smart homes, sustainable communities and branded residences is rising. 

The company sees Cairo as a gateway for broader regional growth, while Egypt positions itself as a hub for luxury real estate and modern city living.