At a Glance
- RE/MAX launches a Morocco franchise to expand African real-estate footprint.
- The Casablanca-based unit targets 100 franchises, 1,000 agents nationwide.
- Expansion taps Africa’s urban growth and Morocco’s World Cup-driven property boom.
RE/MAX, the U.S.–based real-estate company, is extending its reach in Africa with the launch of RE/MAX Morocco, a franchise that signals growing interest in one of North Africa’s most dynamic property markets.
The move aligns with the company’s broader push across the continent, where rapid urban growth, a young workforce and infrastructure upgrades are driving demand for housing and commercial space.
Morocco’s property sector, in particular, is gaining attention as the nation prepares to co-host the 2030 FIFA World Cup and the 2026 Africa Cup of Nations—two events expected to lift construction and foreign investment.
Local leadership with global reach
Headquartered in Casablanca, the new operation will be led by regional owners Rachida Khalil and Bilal Dabri, both experienced entrepreneurs with backgrounds in logistics and business development.
They plan to build a network of more than 100 franchises and 1,000 agents nationwide—a goal that reflects rising confidence in Morocco’s property outlook.
“We see strong potential in Morocco’s real-estate market,” Khalil and Dabri said in a joint statement. “RE/MAX’s international platform allows local buyers and sellers to connect with global expertise and investment opportunities.”
Connecting local markets to global investors
Shawna Gilbert, senior vice president of RE/MAX Global and Commercial, said the expansion strengthens the company’s international network while giving Moroccan clients access to advanced digital tools and overseas investors.
“Rachida and Bilal bring a deep understanding of how to blend local insight with international standards,” she said.
Khalil added that the brand’s entry would “energize the Moroccan real-estate scene” by linking local brokers with buyers interested in vacation homes, rentals and commercial developments. “Our approach is simple—think globally, act locally,” she said.
RE/MAX deepens its roots in North Africa
The new unit also incorporates RE/MAX City, a brokerage in Tangier that had operated directly under RE/MAX LLC. Under the RE/MAX Morocco umbrella, it will benefit from regional leadership and local market knowledge.
Founded in 1973 and listed on the New York Stock Exchange, RE/MAX has grown into one of the world’s largest real-estate networks, with operations in more than 110 countries.
Its latest move underscores how major property brands are turning to Africa’s expanding cities and growing middle class as new frontiers for real-estate growth.
