At a Glance
- MultiBank and Khabib team up to build a regulated, blockchain-powered sports ecosystem.
- The $10 billion venture will feature Khabib-branded gyms, events, and digital sports tokens.
- Dubai’s strong digital finance regulation supports MultiBank Khabib LLC’s tokenised sports project.
MultiBank Group, one of the world’s largest online forex and financial derivatives providers, has partnered with mixed martial arts legend and longest-reigning UFC Lightweight Champion ever, Khabib Nurmagomedov to launch a $10-billion tokenised sports venture in Dubai.
The joint venture, MultiBank Khabib LLC, aims to merge blockchain, real-world assets, and sports into a regulated digital ecosystem.
The initiative includes Khabib-branded gyms, events, and sportswear lines, all powered by MultiBank’s digital token, $MBG, marking a major step in Dubai’s drive to become a global digital asset hub.
Building a new kind of sports economy
The partnership aims to bring together traditional finance, celebrity-backed ventures and blockchain technology. MultiBank, which operates in more than 20 jurisdictions and serves over a million clients, said the platform will allow fans and investors to hold tokenised shares in tangible assets such as fitness centres, sportswear lines and live events under Khabib’s Gameplan and Eagle FC brands.
The $MBG token will serve as the main payment tool for memberships, merchandise and exclusive event access.
“This partnership goes beyond sport,” Khabib said in a statement. “We want to build something that gives athletes and fans real opportunities.”
Dubai’s growing digital asset hub
The initiative comes as Dubai strengthens its role as a global hub for regulated digital finance. The city’s Virtual Assets Regulatory Authority has attracted major exchanges and fintech firms, providing a favourable climate for tokenisation projects.
For MultiBank, headquartered in Dubai, that environment supports its push to link blockchain with real-world business activity. Analysts estimate the global market for tokenised assets could exceed $10 trillion by 2030, driven by interest in tokenised real estate, funds and consumer brands.
Transparency and open questions
While the concept has drawn attention, analysts have urged transparency. MultiBank’s regulatory status is well known, but the company has faced online complaints involving customer disputes and unauthorised entities using its name.
“The idea is strong, but execution will be key,” said a Dubai-based fintech analyst familiar with the deal. “Investors will want audited reports and proof of oversight before getting involved.”
Details on funding, token distribution and Khabib’s ownership stake have not yet been released. Plans to open 30 branded gyms worldwide will also require significant capital and operational expertise.
Why this partnership matters
If managed carefully and within regulatory limits, MultiBank Khabib LLC could show how sports, blockchain and finance intersect in practical ways. For undisputed & undefeated lightweight Champion, Khabib, it’s an expansion beyond fighting into business and technology. For MultiBank, it’s a chance to distinguish itself in a crowded digital asset market.
Still, success will hinge on transparency and delivery, not celebrity power. As scrutiny around digital assets grows, investors will be watching whether this venture can move from promise to performance.
