Nelson Mandela Bay boosts tourism with new growth push

At a Glance

• Nelson Mandela Bay launches major tourism growth plan to boost travel and the local economy. 
• City invests in airport upgrades, cruise terminal and attractions to drive visitor numbers.
• Eastern Cape tourism hub strengthens global appeal with new infrastructure and travel experiences.

Nelson Mandela Bay — made up of Port Elizabeth, Uitenhage, Despatch and Colchester — has long been known for its easygoing charm, warm coastline and family-friendly appeal. Named after Nelson Mandela, the global symbol of justice and reconciliation, the metro sits 763 kilometres east of Cape Town and serves as the main entry point to the Eastern Cape and the Garden Route.

Locals often call it the “friendly city,” a reputation built on open beaches, calm weather and a strong culture of outdoor living.

A long-term tourism strategy takes shape 

The municipality is now pushing ahead with a decade-long Tourism Master Plan covering 2025 to 2035. The plan, reviewed every three years, is meant to guide how the city strengthens its tourism base while expanding opportunities for residents.

Wandisile Makwabe, the executive director for economic development, tourism and agriculture, says several projects are already reshaping the city’s future. 

Work tied to the plan includes upgrades to Chief Dawid Stuurman International Airport to improve air access and passenger flow.

Early steps toward building an International Convention Centre are under way, which officials say will help the metro attract major business events.

Redevelopment of Bayworld is gaining ground, with a proposal to turn it into a modern marine, heritage and science centre. The Nelson Mandela Bay Stadium precinct is also being prepared for entertainment, events and mixed-use projects.

Efforts to bring back the historic Apple Express steam train are progressing, offering what Makwabe describes as a “nostalgic but meaningful” attraction.

Cruise sector gains attention 

The new St. Peter’s Precinct, completed ahead of the cruise season, is welcoming international passengers with an improved visitor experience. Plans for a harbour upgrade and a dedicated cruise terminal are being advanced as the metro draws greater interest from global cruise lines. 

A broader vision for the Eastern Cape 

“Nelson Mandela Bay continues to play a central role in the Eastern Cape’s tourism economy,” Makwabe says.

Partnerships with the Eastern Cape Parks and Tourism Agency and South African Tourism are helping lift the province’s profile, anchored by malaria-free game reserves, coastal escapes, cultural sites and township tours. 

The city’s mix of beaches, wildlife, neighbourhood culture and urban life appeals to a wide range of travellers.

Families value the convenience; outdoor enthusiasts come for surfing, diving and hiking; cultural tourists seek authentic community experiences; and business visitors benefit from improved infrastructure and the metro’s geographic position as a coastal hub.