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Shore Africa > Hot news > Luxury > How Zimbabwe is repositioning its luxury travel market
Victoria Falls, Zimbabwe
LuxuryTourism

How Zimbabwe is repositioning its luxury travel market

Luxury tourism grows as Zimbabwe streamlines entry and flights.

Timilehin Adejumobi
Last updated: November 21, 2025 4:07 pm
Timilehin Adejumobi Published November 21, 2025
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Victoria Falls, Zimbabwe
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At a Glance


  • Zimbabwe boosts luxury tourism with smoother visas, better flights, and new upscale lodges.
  • Rising high-end demand strengthens investment in boutique resorts and conservation-focused safari experiences.
  • Policy stability and improved access position Zimbabwe as a quieter premium safari alternative.

Zimbabwe is steadily reshaping its place in the high-end travel world, driven by a mix of policy changes, more flights and a new wave of upscale lodge development. 

It is not a rapid overhaul but a series of practical steps meant to make the country easier to enter, more comfortable to explore and memorable enough for travelers to want to return.

Tourism numbers show the payoff. The sector has surged in 2024–25, with industry reports pointing to more than 1.6 million international arrivals as improved connectivity and fresh hotel inventory brought visitors back to Victoria Falls, Hwange and Mana Pools. That recovery has underwritten demand for premium products and experiences.

Mana Pools National Park, Zimbabwe

Visa changes and air access push growth

Easier entry has become one of the government’s most effective tools. Harare reinstated its electronic visa system in late 2024, streamlining approvals for many nationalities and reducing wait times for travelers who book last-minute luxury packages. Tour operators say this has helped boost high-spend bookings from groups and individual travelers alike.

Zimbabwe is also part of ongoing regional efforts to expand the KAZA univisa, which allows visitors to move between Zambia and Zimbabwe without repeat processing. For travelers planning multi-country trips that include Victoria Falls and surrounding safari regions, this flexibility has been a draw.

Airlines have followed the demand. More carriers now operate direct routes to Harare and Victoria Falls, while regional budget airlines have added feeder flights. Shorter travel times from Europe, the United States and southern Africa have helped make three- and four-night luxury stays more appealing.

A rising class of high-end lodges

Improved access has benefited the private sector as well. High-end lodges and boutique resorts report stronger occupancy, particularly from travelers booking short breaks with higher per-night spending.

New investment is coming from regional hotel brands and international safari operators who see room for growth in the luxury market. Riverside retreats and properties near the Falls have been marketed to travelers seeking privacy, curated game drives and river excursions — offerings that compete with more established safari destinations without the crowds.

Many operators now highlight conservation and community engagement as part of the guest experience. Anti-poaching programs, revenue-sharing with local communities and restoration projects have become part of the selling points for travelers who want their spending to support on-the-ground impact.

The Palm River Hotel, Zimbabwe

Policy stability will shape what comes next

Challenges remain. Shifts in diplomatic relations and visa rules abroad continue to influence how easily travelers from major markets can visit. 

A brief tightening of U.S. visa processing in 2025 created some uncertainty for outbound travelers, a reminder of how external policy changes can affect local tourism flows.

Still, for tour operators the promise is clear: carefully designed itineraries centered on Victoria Falls, private-reserve safaris and river activities can be packaged into high-yield stays supported by digital visa processing and simple regional transfers.

Investors see similar signals. Demand is rising, premium pricing is attainable, and Zimbabwe’s blend of untouched wilderness and improving infrastructure creates space for long-term growth.

The country’s luxury shift is not built on one big announcement but on steady improvements — smoother entry, stronger connections and more refined hospitality. 

If these gains hold, Zimbabwe is positioned to become a preferred option for travelers seeking quieter, conservation-focused safari experiences with a high level of comfort.

Hide Safari Camp, Zimbabwe

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TAGGED:African safari lodgesHigh-end tourismLuxury safari packagesVictoria Falls toursZimbabwe luxury travel
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Feyisayo Ajayi 624 Articles
Feyisayo Ajayi is the Publisher and Co-founder of Shore Africa, the flagship media brand under the Travel Shore umbrella. He brings over a decade of multidisciplinary experience across media, finance, and technology. Feyisayo holds a bachelor’s degree in Geology from the University of Ibadan, Nigeria.
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