At a Glance
- New Fez factory will produce up to 50 million garments annually.
- $252 million investment plan includes a second facility in Skhirat.
- Project aims to strengthen Morocco’s textile exports and industrial competitiveness.
Euwen Textiles, a new subsidiary launched for the operations and investment of Chinese industrial group Sunrise in Morocco, has commenced construction of a $154 million textile factory in Fez’s Bensouda industrial zone, with operations slated to begin in Q3 2026.
The facility will integrate the entire textile value chain, spanning yarn spinning, fabric production, dyeing, printing, and garment manufacturing, producing up to 50 million garments annually.
Scaling Morocco’s textile capacity
The Fez plant forms part of a broader $252 million investment plan that includes a second facility in Skhirat. Sunrise’s choice of Fez and Skhirat reflects strategic considerations such as local expertise, modern infrastructure, and export-oriented logistics.
The investment is expected to create 7,000 direct jobs and bolster Morocco’s position as a regional textile hub.
Morocco’s textile and leather industry, the country’s second-largest industrial employer after automotive, generated MAD67.8 billion ($7.45 billion) in 2024, with exports contributing 67.5 percent of revenue. Sunrise’s investment is positioned to strengthen this industrial sector, enhance manufacturing efficiency, and support the growth of high-volume garment exports.
Driving industrial and export growth
By integrating upstream and downstream operations, Euwen Textiles aims to reduce production costs, improve quality control, and scale output efficiently. The project aligns with Morocco’s broader strategy to enhance industrial competitiveness, create jobs, and reinforce its export-led growth trajectory in textiles and apparel.
