Madinet Masr details vertical expansion, launches new subsidiaries

At a Glance

• Madinet Masr launches subsidiaries to integrate real estate sales, finishing, and community services. 
• Company expands regionally with Saudi Arabia, Dubai partnerships to export development models. 
• Sales hit $772 million; unit deliveries rise to 1,014 in nine months.

Madinet Masr for Housing and Development, has rolled out a series of new subsidiaries and specialized platforms across 2024 and 2025, as the Egyptian developer moves to bring more of its operations in-house. 

The new entities are designed to cover key stages of the real estate value chain, from sales and finishing to community and club management, according to a company statement. The effort reflects Madinet Masr’s aim to operate as a more integrated development platform rather than relying heavily on third-party providers.

New subsidiaries expand Madinet Masr platform

Among the newly launched subsidiaries are Doors, which focuses on sales and project management, CHUM for community management, Madinet Masr Finishing, and KLUB Kayan, which oversees sports club operations. 

The group has also introduced SAFE, a real estate investment arm, Touba, which provides alternative payment plan solutions, and Theqa, offering maintenance deposit options. These businesses operate under the Madinet Masr Innovation Labs umbrella, which the company says is intended to support new service models tied to its projects. 

Doors was established in mid-2024, while the remaining subsidiaries were introduced throughout 2025. Most are expected to reach full operational capacity in 2026.

Madinet Masr scales portfolio, exports model

The expansion builds on Madinet Masr’s existing portfolio of 28 residential projects and three commercial and mixed-use developments. Flagship projects include Taj City and Sarai in East Cairo, Butterfly in Mostakbal City, Talala in New Heliopolis, and Zahw in Assiut. 

Beyond Egypt, the company has begun laying the groundwork for regional growth. It recently launched Citydom in partnership with Waheej Real Estate in Saudi Arabia and set up Cities of the World in Dubai to manage projects outside its home market. 

Company executives say the regional moves are aimed at exporting Madinet Masr’s development approach through partnerships rather than pursuing standalone projects.

Madinet Masr posts higher sales, deliveries 

Founded in 1959, Madinet Masr is one of Egypt’s longest-established property developers, with more than 20,000 housing units delivered over several decades, largely through large-scale residential communities. 

Earlier this month, the company signed a memorandum of understanding worth EGP 3.30 billion ($70.1 million) with Aboelwafa for Contracting and Real Estate Investment to carry out construction works for the ClubSide phase of Taj City. 

For the first nine months of 2025, Madinet Masr reported EGP 36.33 billion ($772.15 million) in new sales and revenue of EGP 7.38 billion ($156.85 million), compared with EGP 7.5 billion ($159.38 million) in the same period a year earlier.

The company said the results reflect higher delivery volumes and steady progress in converting contracted sales into completed handovers. 

Unit deliveries rose to 1,014 during the period, up from 478 a year earlier, as construction and infrastructure work advanced across Taj City and Sarai.