Africa’s hospitality sector is experiencing rapid change as leading global hotel brands accelerate their presence across the continent. Rising tourism, expanding business travel, and a growing middle class are driving investment from North Africa to sub‑Saharan markets.
International hotel chains are signing new deals and constructing thousands of rooms, signaling Africa’s growing importance in global travel portfolios.
Marriott International, Hilton, and Accor are among the companies leading this wave. Marriott tops the expansion charts, while Hilton strengthens its presence in business hubs, and Accor continues to diversify offerings across both economy and premium segments. These investments highlight how global brands are betting on Africa’s long-term travel growth.
Across the continent, countries including Egypt, Morocco, Kenya, Nigeria, and South Africa are emerging as the key markets for development. Over 100 new hotel signings and more than 50,000 rooms are expected to open in 2025 and 2026, spanning luxury, mid-scale, and lifestyle segments.
Below are the 10 leading global Hotel groups expanding in Africa
Marriott International – Marriott is constructing 165 hotels with nearly 30,000 rooms across the continent. Its growth spans luxury, premium, and mid‑scale segments. The group will introduce its luxury EDITION brand with The Cape Town EDITION in 2026.
Located at the bustling V&A Waterfront, the 142-room hotel will feature a rooftop bar and full-service spa, aiming to elevate upscale hospitality in South Africa.
Hilton Hotels & Resorts – Hilton plans 93 new hotels with more than 17,000 rooms, focusing on markets with high brand recognition. Recent signings include three DoubleTree hotels in Morocco, Togo, and Congo, bringing Hilton’s African pipeline to over 100 properties across both resort and business destinations.
Accor – The French hospitality group is adding 73 properties totaling over 15,000 rooms. Accor’s portfolio stretches from economy brands to premium offerings.
Notable projects include a Mövenpick hotel and serviced apartments in Abuja, featuring 138 hotel rooms and 36 serviced apartments. The company also partnered with Mayan to add five more properties with 1,100 rooms across Africa.
InterContinental Hotels Group (IHG) – IHG has 40 hotels and nearly 8,000 rooms in development, covering urban and resort locations.
Its first Kimpton hotel in Marrakech, a 67-room property developed with Sirayane Hospitality, is set to open in late 2026. In Egypt, IHG plans to expand with a new Hotel Indigo in Cairo, scheduled for 2031.
Radisson Hotel Group – Radisson is adding 32 hotels with over 6,300 rooms. The group recently opened several properties in Central and Southern Africa, catering to leisure and business travelers alike.
By the end of 2025, Radisson will have surpassed 210 hotel signings and openings across the continent.
Hyatt Hotels Corporation – Hyatt is growing in Africa with dual-brand projects in Nairobi and additional luxury properties in Marrakech, Nairobi, and Cairo. By 2030, the group expects its African room count to increase by roughly 50%, strengthening its presence in markets combining history, commerce, and tourism.
TUI Hotels & Resorts – TUI is expanding its North African footprint as international arrivals rise. Key properties include TUI Magic Life Redsina Sharm el Sheikh (521 rooms), JAZ Royal Palmariva (505 rooms), and Tunisia’s Mora Sahara Tozeur (93 rooms).
West Africa welcomed TUI Blue Tamala in The Gambia, a 140-room resort, while East Africa will see two Zanzibar openings by early 2026. TUI’s African portfolio will grow to 106 hotels with over 34,000 rooms across nine countries.
Wyndham Hotels & Resorts – With a growing pipeline of properties spanning the midscale segment, Wyndham rounds out the top ten global groups expanding in Africa.
The Ascott Limited (Ascott) – Singapore-based Ascott manages over 121,000 units across 770 properties in more than 30 countries. The company specializes in serviced residences, combining long-term stays with modern amenities. Its African portfolio continues to grow alongside its global network.
Kerten Hospitality – With 55 lodging projects in 11 countries, Kerten recently partnered with Moroccan jeweler Oromecanica Group to open Cloud 7 Dersa Tetouan, a 63-room luxury hotel blending modern design with local cultural heritage.
As global brands race to establish a foothold, Africa’s hospitality landscape is diversifying. New hotel openings are bringing a wider range of choices for travelers while creating jobs and supporting local economies. The result is a more connected and competitive tourism sector that positions Africa as a vital player in the global hospitality market.
