Zimbabwe overtakes UK, China as top source of tourists to South Africa

South Africa’s tourism sector reached a milestone in 2025, welcoming a record 10.5 million international visitors as travel demand continued to recover and expand.

The figures reflect steady growth across both regional and long-haul markets, with neighboring countries playing a bigger role than in previous years. 

At the center of this shift is Zimbabwe, which emerged as one of the most important sources of visitors.

Travelers from the country surpassed arrivals from traditional markets such as the United Kingdom, Germany, China, Japan, Namibia and Botswana, highlighting the strength of regional travel in Southern Africa. 

The increase points to changing travel patterns, where proximity, family ties and business links continue to support cross-border movement.

For many Zimbabweans, South Africa remains a regular destination for shopping, medical care, business and leisure, helping to sustain consistent visitor numbers. 

Tourism officials say the rise in arrivals also reflects years of work to rebuild the sector after the pandemic.

Marketing campaigns, improved air links and partnerships across the industry have helped restore confidence in South Africa as a leading destination. 

The growth comes at a time when travelers are spending more on experiences, from safaris and food tourism to coastal stays and city breaks. These trends have supported recovery across hotels, transport services and attractions.

Regional travel drives record numbers 

Zimbabwe’s strong showing underlines the importance of regional tourism to South Africa’s economy.

Short-distance travel has remained steady, supported by cultural connections and the ease of road and air travel between the two countries. 

Visitors from Zimbabwe frequently travel to Johannesburg, Pretoria and Cape Town for both personal and business reasons.

Their visits, often repeated throughout the year, have made a meaningful contribution to overall arrival numbers. 

Tourism remains a key part of South Africa’s economy, contributing about 9% to gross domestic product and supporting roughly 1.8 million jobs across hospitality, transport and related industries.

Established markets remain important 

While Zimbabwe led in arrivals, traditional markets continue to play a central role.

The United Kingdom remains one of the largest overseas sources of visitors, drawn by wildlife experiences, beaches and major sporting events. 

Germany has also maintained a strong presence, with travelers visiting national parks, wine regions and adventure destinations.

Interest from China and Japan has gradually improved as air connectivity strengthens and travel confidence returns. 

These markets bring longer stays and higher spending, supporting tour operators, lodges and restaurants across the country.

Economic impact and outlook 

Rising arrivals have had a broad effect on local economies. Visitors spend on accommodation, transport, dining and entertainment, supporting small businesses and jobs in major cities and tourism hubs. 

South African Tourism has focused on strengthening partnerships, improving service standards and promoting responsible travel.

Industry leaders say maintaining safety, sustainability and quality experiences will be key to keeping the country competitive. 

With regional travel growing and international interest holding steady, the sector is expected to remain a major contributor to economic activity.

The strong showing from Zimbabwe and other nearby countries signals a future where cross-border tourism continues to shape South Africa’s travel industry.