Tourism growth in Zanzibar reveals new investment frontiers

Zanzibar’s tourism sector is expanding quickly, and the shift is beginning to reshape how investors view the island.

Fresh data shows visitor demand rising steadily, placing pressure on existing offerings beyond hotels and beaches. 

The Tourism Statistical Release for December 2025 shows Zanzibar received 100,729 international visitors, a 10 percent increase from a year earlier and a sharp rise from November.

For the full year, arrivals reached 917,167, up from 736,755 in 2024, reflecting consistent growth. 

Accommodation data tells a similar story. Bed occupancy approached 89 percent in December, with more than 815,000 bed nights sold in a single month.

Visitors stayed an average of just over eight nights, a sign that travelers are spending more time on the island. 

“These figures confirm that Zanzibar is firmly in a growth phase, with longer stays and rising demand placing increasing pressure on tourism infrastructure,” said Dr. Aboud Suleiman Jumbe, principal secretary in the Ministry of Tourism and Heritage.

“This creates clear opportunities for investment that strengthens the visitor experience while supporting national priorities.”

Global hotel brands move in 

International operators have begun to respond. TUI Group has expanded its resort capacity in Zanzibar, making the island a central part of its East Africa strategy.

Hilton has also announced plans for a branded beachfront resort, a move expected to attract further global interest. 

Other developments are underway. ENVI Lodges is building an eco-focused beachfront property, while Minor Hotels has confirmed an expansion of its Anantara portfolio through a new agreement with Infinity Group.

The projects point to growing confidence in Zanzibar’s appeal among high-end travelers.

Connectivity and transport expand 

Improved access is also supporting the sector. Investments in airport capacity have encouraged more direct international flights, both charter and scheduled.

Seif Abdallah Juma, director general of the Zanzibar Airport Authority, said about 575 aircraft landings were recorded in January, slightly higher than in December. 

Transport operators are also preparing for higher demand. Azam Marine recently introduced Kilimanjaro Number 9, a high-capacity ferry valued at $12.9 million.

The vessel carries more than 600 passengers and runs up to 13 trips daily between Dar es Salaam, Unguja and Pemba. 

“In island economies, transport capacity is a leading indicator,” a senior Azam Marine executive said. “You invest at this scale because you believe demand will continue.”

Beyond hotels: A wider investment gap 

Despite the expansion in accommodation, industry observers say Zanzibar still needs more attractions, cultural sites and family-friendly experiences.

The island’s 11 forest conservation areas have drawn interest from investors focused on eco-tourism and nature-based projects. 

Officials say this is a key moment to broaden the tourism offer. “We are actively encouraging investment that adds depth and diversity,” Dr. Jumbe said.

“Those who invest now can help shape the next phase of Zanzibar’s development while sharing in its progress.”