Kerten Hospitality drives growth with bold 2026 expansion plans

Kerten Hospitality is stepping into 2026 with a strong push to expand across the Middle East, Africa and Europe.

The company began the year by signing deals for 1,000 new hotel keys in January, building on a record 2025 that drew rising interest from investors focused on lifestyle-led properties. 

Industry observers say the group’s strategy is rooted in steady growth, careful market selection and a focus on design-led hospitality concepts that appeal to modern travelers.

The early activity in 2026 signals continued confidence from developers and property owners. 

The company’s recent financial performance also reflects this pace of expansion. Operating revenue rose 55% last year, while gross operating profit increased 69%.

Management fees climbed 44% year-on-year, supported by new openings and stronger performance across existing properties. 

Executives say the results came from a mix of measured expansion, a wider portfolio and closer attention to how assets are managed.

Investors have shown sustained interest in hotels that combine community-driven experiences with flexible design and local character.

Expanding footprint across key markets 

In 2025, the group opened new properties in markets including Kuwait and Italy, while also signing projects in Saudi Arabia and Morocco.

One of the notable developments is a villa project in Tanzania’s Zanzibar, alongside new resort plans and hotel projects in coastal destinations. 

Morocco has become an important focus, with new signings and openings that underline investor confidence in the country’s tourism growth.

The company is also exploring further opportunities in Egypt and France as it widens its regional presence. 

Across the MENA region, government-backed tourism plans and infrastructure upgrades continue to support hotel development.

The group’s flexible operating model has attracted owners looking for practical concepts that can be adapted to different markets.

Leadership focus and pipeline growth 

The expansion is being guided by a strengthened leadership team.

Chief Development Officer Ramine Behnam is leading global partnerships and development, while Chief Operating Officer Mina Anziani has introduced an operating structure aimed at keeping growth steady while maintaining creative direction. 

Chief Executive Officer Marloes Knippenberg said the company is entering new markets while keeping a close watch on performance and long-term value. 

With more than 55 lodging projects in the pipeline and 12 in-house lifestyle brands, the company is focusing on deepening its presence in core markets, improving returns and building hotels that reflect local culture while managing resources carefully.