Elaraby Group plans $480 million expansion in Egypt’s home appliance sector

Elaraby Group, one of Egypt’s largest electronics and home appliance manufacturers, met with Egypt’s Minister of Industry, Khaled Hashem, to discuss current operations and upcoming expansion plans.

Led by CEO Mohamed El-Araby, the company outlined $480 million in investments over the next five years in New Quesna City.

The discussion centered on boosting Egypt’s home appliance sector, increasing exports, and raising the local content ratio of products up to 90% in several categories.

Officials noted these efforts support local supply chains, reduce reliance on imports, cut input costs, and enhance value within the Egyptian economy, while improving competitiveness on the global stage.

Research and development at the core 

Elaraby Group operates certified R&D centers that develop products in line with international standards and evolving market trends. These centers leverage skilled Egyptian talent to bridge scientific research and industrial application, encouraging technology transfer and localization. 

Minister Hashem highlighted a new framework between the Industry Ministry and the Ministry of Higher Education and Scientific Research. The initiative aims to align academic research with industrial needs, guiding universities and research centers to support factories in product development, process optimization, and technology localization.

Sustainable funding mechanisms will support applied research projects to convert findings into industrial applications, strengthening Egyptian manufacturing’s competitiveness regionally and globally.

Hashem reaffirmed the ministry’s commitment to Elaraby Group’s expansion, promising to ease licensing procedures, coordinate with relevant authorities, and monitor project execution through field visits to factories. 

A legacy of growth and innovation 

Founded in 1964, Elaraby has grown from a family-owned business into a corporation with over 45,000 employees across 15 companies. Its 36 factories span four regions, producing 43 product categories with 2,000 variations.

Elaraby works with more than 3,000 distributors, 38 sales branches, and 500 service centers nationwide, while partnering with over 500 suppliers and operating in more than 60 countries. 

Under CEO Mohamed El-Araby, the company has expanded product lines, enhanced operational capabilities, and strengthened its local and international presence.

Last year, Elaraby ended its partnership with Toshiba and announced nearly $500 million in new investments with global partners including Japan’s Sharp and Hitachi, Italy’s La Germania and Hoover, China’s TCL, and its own brands: Tornado, Kajitsu, and Heller. 

Recognized for quality and innovation, Elaraby continues to play a leading role in trade and industry across Egypt, Africa, and the Middle East.