Meliá Hotels expands in Tunisia with five new resorts by 2030

Meliá Hotels International is stepping up its expansion in the Mediterranean with a new push into Tunisia, as demand grows for high-end, sustainable travel across North Africa. 

The Spanish hotel group plans to operate five resorts in Tunisia through a partnership with Management Hospitality Group, with a target of about 3,000 rooms by 2030.

The investment signals confidence in Tunisia’s tourism recovery and its appeal to international travelers. 

Tunisia has long been known for its beaches and historic sites, drawing more than 11 million visitors a year.

Now, officials and investors are working to attract higher-spending tourists by improving quality and offering more tailored travel experiences. 

Meliá’s move reflects that shift. The company is bringing several of its brands—including Sol, Meliá Hotels & Resorts and Gran Meliá—aimed at different segments of the market, from leisure travelers to luxury guests.

Focus on quality tourism 

Rather than competing on volume, Tunisia is working to build a tourism model centered on quality and sustainability.

Meliá’s approach fits that plan, with a focus on energy efficiency, local sourcing and environmentally responsible operations. 

Travelers are also seeking more than accommodation. Many want cultural experiences, local cuisine and a sense of place.

That trend is shaping how new hotels are designed and operated across the region.

Economic boost and local impact 

New hotel projects often create business for local suppliers, tour operators and artisans.

Industry officials say developments like Meliá’s can support jobs and help small businesses grow, especially in areas tied to tourism. 

The partnership with MHG is expected to help bridge global standards with local knowledge, making it easier to adapt to market needs while maintaining service quality.

A growing role for North Africa 

For Meliá, Tunisia is part of a broader effort to expand in North Africa and the Mediterranean.

The region is gaining attention from travelers looking for alternatives that combine culture, climate and value. 

By 2030, the company’s presence is expected to strengthen Tunisia’s position in the upscale travel market, while supporting efforts to build a more balanced and sustainable tourism sector.