Telda rolls out in-app stock trading and investment funds for African users

Egypt’s push to widen access to financial markets is gaining ground, with Telda rolling out in-app stock trading and investment funds for everyday users.

The Cairo-based platform is offering direct access to the Egyptian Stock Exchange, cutting out the layers that have long made investing feel out of reach for many people. 

The move comes as more Africans turn to mobile platforms to manage their money, from payments to savings and now investments.

A young population and wider smartphone use are helping reshape how people interact with financial services, pushing firms to build simpler, faster tools. 

Telda’s expansion reflects that shift. The company, known for its payments and card services, is now bringing trading into the same app—an approach that keeps users within one system rather than sending them to separate providers.

It is a model seen in global fintech markets, now taking hold locally. 

At the center of the update is ease of use. Customers can buy and sell shares, follow prices in real time and invest in funds without paying commissions or subscription fees.

The process is designed for first-time investors who may be unfamiliar with formal trading platforms or wary of high costs.

Making investing simpler 

Chief Executive Officer Ahmed Sabbah said the goal is to make financial services easier to understand and use.

New users can open an investment account in minutes with a national ID, avoiding paperwork and in-person visits. 

The app’s design removes steps that often slow people down, replacing them with a process that feels closer to everyday mobile banking.

For many users, that could be the difference between staying on the sidelines and taking part in the market.

Linking spending and investing 

Telda is also tying its investment feature to its card system, allowing users to move money in and out of their portfolios without delays or extra charges.

That link gives customers quicker access to their funds and a clearer view of how their money is working. 

The rollout points to a broader change in Egypt’s financial system, where digital tools are helping more people take part in investing.

By lowering costs and simplifying access, platforms like Telda are opening the door to a wider group of investors while supporting the country’s shift toward a more modern, inclusive market.