Emirates, Wesgro team up to drive tourism to South Africa’s Western Cape

Emirates and Wesgro are joining forces to lift international arrivals to South Africa’s Western Cape, as competition for global travelers intensifies. 

The agreement, signed during World Travel Market Africa in Cape Town, comes at a time when travel demand is recovering and destinations are working harder to attract visitors with higher spending power. 

Tourism remains central to the Western Cape economy, supporting jobs and bringing in foreign income.

Officials say stronger ties with global airlines are key to keeping visitor numbers growing and ensuring the region remains visible in key markets. 

The focus is on drawing travelers from the Gulf states, India and parts of Asia.

By using Emirates’ global network through Dubai, the partnership aims to make travel to the Western Cape easier and more appealing. 

That push comes as Cape Town International Airport recorded 11.1 million passengers in 2025, the highest on record, reflecting renewed interest in the region’s mix of beaches, wine estates and wildlife.

Expanding air access 

Emirates plans to introduce a third daily flight to Cape Town, using its Airbus A350 aircraft.

The added service is expected to increase seat capacity and give travelers more flexibility when planning trips. 

The move also means South Africa will be the only country in Africa served by Emirates’ three main aircraft types, including the A380 and the upgraded Boeing 777.

For travelers, that translates to more options and improved onboard experience.

Strengthening tourism ties 

For Wesgro, the deal supports efforts to market the Western Cape as a leading destination for both leisure and business travel.

Officials say working closely with international carriers helps the region stay competitive. 

The agency added that partnerships like this allow it to reach new audiences while building on established markets, especially as more travelers look for long-haul destinations with varied experiences.

Boosting trade links 

The partnership also extends beyond tourism.

Through its cargo arm, Emirates transports fresh produce, meat and flowers from the Western Cape to overseas markets. 

With delivery times of 24 to 48 hours, exporters can move goods quickly, helping local farmers and businesses reach buyers abroad while supporting the region’s role in global trade.