Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News

The Nest Zanzibar blends luxury, calm and island living

The Nest Tropical Oasis sits quietly along Zanzibar’s southeast coast, where Paje’s palm-lined beach meets a steady Indian Ocean breeze. It is positioned less as a conventional resort and more as a place to slow down, aimed at travelers who value space, design and a sense of connection to their surroundings.  Set within lush gardens, the property blends modern comforts with Swahili-inspired architecture. Villas and tree houses are built with sustainability in mind, using natural textures and open layouts that…

Oluwatosin Alao Oluwatosin Alao

Inside Chem Chem lodge: Tanzania’s slow safari luxury

Chem Chem Lodge offers a refined slow safari experience, pairing privacy, sustainability and immersive wildlife travel in Tanzania.

Timilehin Adejumobi Timilehin Adejumobi

Inside Four Seasons Desroches, Seychelles’ exclusive island resort

Luxury unfolds on Seychelles’ secluded Desroches Island, with beachfront villas, eco-conscious living, and family-friendly space.

Timilehin Adejumobi Timilehin Adejumobi

RIU opens elite club Riu Palace Swahili in Zanzibar

RIU Hotels & Resorts has expanded its footprint in East Africa with the opening of Riu Palace Swahili, a five-star, adults-only resort in Nungwi, on the northern tip of Zanzibar. The launch adds a third RIU property in Tanzania and signals the company’s growing focus on high-end leisure travel in the Indian Ocean market.  The resort opens at a time when Zanzibar continues to draw long-haul travelers seeking beach destinations paired with resort-style service. For RIU, the project also serves…

Oluwatosin Alao Oluwatosin Alao

Gqeberha’s historic Main Library reopens as tourist attraction

Gqeberha’s Main Library reopens, blending history, culture, and education in a restored heritage landmark.

Timilehin Adejumobi Timilehin Adejumobi

Mandarin Oriental Marrakech launches 2026 wellness and heritage escape

Mandarin Oriental Marrakech is stepping up its push into North Africa’s luxury travel market with three new experience packages set to debut in 2026, targeting travelers drawn to wellness, culture and food.  The move comes as Marrakech regains its footing as a global leisure hub, helped by stronger air links, rising visitor numbers and renewed interest from high-spending travelers looking beyond traditional European hotspots.  Spread across 50 acres of olive groves and manicured gardens on the outskirts of the Red…

Oluwatosin Alao Oluwatosin Alao

Paradise reimagined: Inside Raffles Seychelles luxury retreat

From private pool villas to curated wellness, Raffles Seychelles sets a new standard for refined Indian Ocean escapes.

Timilehin Adejumobi Timilehin Adejumobi

How Bryan Acheampong’s Rock City Hotel is transforming Ghanaian hospitality

Ghana’s Bryan Acheampong is reshaping African hospitality with Rock City Hotel, a 2,700-room mega resort redefining tourism and conferences.

Feyisayo Ajayi Feyisayo Ajayi

Hyatt expands across Africa, bringing luxury travel to major cities

Hyatt expands its Africa footprint with five luxury hotels in cities like Marrakech, Nairobi and Cairo.

Timilehin Adejumobi Timilehin Adejumobi