Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News

Africa Travel

Africa’s biggest resort nears completion in Ghana

Rock City Hotel, a $300 million project in Ghana, aims to be Africa’s largest resort with 2,700 rooms by 2025.

Feyisayo Ajayi September 16, 2025

Egyptian General Company for Tourism and Hotels (EGOTH)

Ain Sokhna

EGOTH, Petrojet seal $2.5 million Jet Beach hotel deal in Egypt

Egypt boosts coastal tourism with a $2.5 million Jet Beach Hotel upgrade plan.

Timilehin Adejumobi September 16, 2025

Africa luxury hotels

Africa’s 10 biggest hotels

Africa’s largest hotels showcase luxury, business, and culture, driving tourism and economic growth continent-wide.

Feyisayo Ajayi September 16, 2025

Addis Ababa

Brazil’s Lula Eyes Africa in New Multipolar Push

At a Glance Brazilian President Luiz Inácio Lula da Silva is reviving his country’s ties with Africa, placing the continent at the center of his foreign policy. Speaking in Addis Ababa, Lula pointed to Africa’s deep cultural and historical connections with Brazil while underlining its role in the future of the global economy. “Africa, with its 1.5 billion inhabitants and immense resources, has enormous possibilities for the future. Brazil wants to grow alongside Africa but never dictate its path,” Lula…