Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News
Sandton Sun & Towers – Johannesburg 1
Conference

Sandton Sun & Towers: Johannesburg’s premier luxury hotel reimagined

Sandton Sun & Towers in Johannesburg blends five-star luxury with top-tier business amenities in Africa’s financial hub.

Feyisayo Ajayi Feyisayo Ajayi
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Hilton Cairo Nile Maadi
Business travel

Hilton Hotel in Cairo’s Maadi district offers luxury stays with panoramic Nile views

Luxury Hilton Hotel in Cairo’s Maadi offers Nile views, elegant design, spa wellness, and easy access to museums and city attractions.

Omokolade Ajayi Omokolade Ajayi
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Portside Tower
Cape Town

Portside Tower: Cape Town’s tallest building, linked to FirstRand

Portside Tower, Cape Town’s tallest, blends sustainability and business as FirstRand’s regional hub with a 5-Star Green Star rating.

Omokolade Ajayi Omokolade Ajayi
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DoubleTree Mangroovy El Gouna
El Gouna

DoubleTree Mangroovy El Gouna: Red Sea luxury escape in Egypt

Escape to DoubleTree Mangroovy El Gouna, a Red Sea luxury retreat offering beachfront serenity, fine dining, and festive season flair.

Feyisayo Ajayi Feyisayo Ajayi
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Sankara Nairobi
Featured

Sankara Nairobi: Urban luxury oasis in westlands’ heart

Sankara Nairobi redefines urban luxury with artful interiors, curated cuisine, and rooftop serenity—delivering a refined holiday stay in the heart of Westlands.

Feyisayo Ajayi Feyisayo Ajayi
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Mercedes
Electric SUV

Mercedes-Benz unveils electric Maybach EQS SUV in Egyptian market

Mercedes-Benz Egypt launches the all-electric Maybach EQS 680 SUV, offering 658 hp, a 600 km range, and advanced tech tailored for luxury and Egypt’s terrain.

Timilehin Adejumobi Timilehin Adejumobi
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Palm Jumeirah
African billionaires

10 UAE hotspots for African billionaires

Dubai and Abu Dhabi are prime UAE hotspots where African billionaires invest, live, and build global empires, drawn by tax perks and luxury living.

Feyisayo Ajayi Feyisayo Ajayi
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Eko Hotel and Suites
Featured

Eko Hotels & Suites: Lagos’ premier luxury and festive destination

Eko Hotels & Suites blends luxury, culture, and festive charm in Lagos, offering unmatched hospitality, fine dining, and premier event spaces in West Africa.

Feyisayo Ajayi Feyisayo Ajayi
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Maxhosa Africa
African fashion

Most valuable African fashion brands globally, 2025

African-owned fashion brands fuse culture, innovation and sustainability, gaining global traction and redefining luxury with bold, authentic, and heritage-inspired designs.

Feyisayo Ajayi Feyisayo Ajayi
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