Tourism

Experience the beauty of Africa through travel. Shore Africa showcases top destinations, cultural experiences, and tourism trends across the continent.

From Mauritius to Seychelles, city escapes, our Tourism category highlights the diversity and richness of Africa’s travel experiences.

Latest Tourism News

Serengeti’s Four Seasons Safari Lodge named Africa’s best spa resort

Luxury travel in Africa is changing as more visitors look for quiet, restorative stays tied closely to nature. Across the continent, safari lodges are adding wellness offerings, giving guests more reasons to stay longer and spend more.  That demand is showing up in places long known for wildlife. In Serengeti National Park, operators are pairing game drives with spa treatments and slower, more personal experiences.  One property now stands out. Four Seasons Safari Lodge Serengeti has been named Best Spa…

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Virgin Limited Edition to launch luxury Marrakech hotel in 2027

Virgin Limited Edition will open a 37-suite luxury hotel near Marrakech in 2027, blending Moroccan craftsmanship, Berber design, wellness retreats, and immersive cultural experiences.

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LIV Golf at Steyn City shines global spotlight on Johannesburg

Johannesburg has become a key stop on the international golf calendar as the LIV Golf tournament brings world-class players and a festival-style experience to Steyn City. The event is drawing attention not just for its competition, but for how it blends sport, entertainment, and fan engagement in one of South Africa’s most prestigious lifestyle estates.  Visitors to Steyn City are treated to more than just golf. The tournament’s fast-paced format—team play, shotgun starts, and shorter rounds—offers an energetic twist on…

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Nairobi’s Gem Forest Hotel offers serenity steps from Karura Forest

Set along the edge of Karura Forest, one of Nairobi’s most visited green spaces, the city’s luxury hotel scene is taking on a quieter tone. Visitors are no longer just stopping over in the Kenyan capital. Many are choosing to stay longer, drawn by places that offer calm without losing touch with the city.  That shift is reshaping demand for boutique hotels in Nairobi. Travelers now look for comfort, good design and a sense of place, alongside reliable service. The…

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Kenya unveils 30% incentive to boost cruise tourism, national park visits

Kenya is moving to capture more value from Africa’s growing cruise tourism market, introducing a 30% group incentive to encourage passengers arriving at the coast to visit its national parks. The plan is part of a wider effort to raise tourism revenue and draw more visitors inland.  The policy focuses on a clear gap. Cruise ships continue to call at Mombasa, but only a small share of passengers go beyond the coast to explore Kenya’s wildlife areas. Officials say increasing…

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Chimwala Bush Camp reopens after upgrade, boosting Zambia safari appeal

Chimwala Bush Camp has reopened after an extensive upgrade, adding fresh weight to Malawi’s push to attract more high-end safari travelers. The reopening comes as interest in African safari destinations continues to grow, with visitors seeking quieter, more personal experiences in nature.  Across Southern Africa, that demand is reshaping the tourism landscape. Smaller camps with fewer rooms and a lighter footprint are drawing attention from travelers who want privacy without giving up comfort. Operators are responding by upgrading properties and…

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V&A Waterfront plans $13.4 million Cape Town Superyacht Marina 

V&A Waterfront plans a $13.4 million superyacht marina in Cape Town, aiming to attract global vessels.

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Ghana and Nigeria lead diaspora luxury travel boom

Ghana, Nigeria lead Africa’s shift to high-value diaspora luxury tourism

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Rixos Sharm El Sheikh elevates Red Sea luxury tourism in Egypt

Egypt’s Red Sea rebounds as Rixos drives high-end travel demand

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