Tag: Sports tourism Africa

Kenya backs Safari Rally to boost tourism investment and motorsport growth

Kenya is once again turning to one of its best-known sporting events to support tourism and attract investment. The return of the Safari Rally Kenya, part of the global World Rally Championship calendar, has drawn large crowds to the lakeside town of Naivasha, offering a lift to hotels, tour operators and local businesses.  The 2026 rally is expected to attract…

Oluwatosin Alao Oluwatosin Alao

Calabash of champions: How FNB stadium became Africa’s global stage

From the World Cup final to mega concerts, FNB Stadium drives tourism.

Timilehin Adejumobi Timilehin Adejumobi