At a Glance:
- South African artists are reshaping global music trends in 2025, from amapiano to hip-hop.
- Grammy-winning artist Tyla is dominating music and fashion worldwide in 2025.
- Cape Town’s K.Keed breaks boundaries with powerful, authentic hip-hop on the global stage.
South Africa’s creative sector is making a global impact, with a new generation of artists gaining international recognition. From the rise of amapiano to boundary-pushing hip-hop and visual arts, South African talent is reshaping the global entertainment landscape.
In 2025, these dynamic artists are not just dominating the charts but also setting trends across music and fashion. Here’s a look at five South African artists driving this cultural shift.
Tyla: Global music icon
Grammy Award-winning Tyla, 23, is firmly establishing herself as a global superstar. Recently nominated for a 2025 American Music Award (AMA).
Her chart-topping hits and her recent collaboration with Pandora, as their new ambassador, expand her influence beyond music.
The “Pandora Styled by Tyla” campaign, launched ahead of her Coachella debut, marks a pivotal moment in her career, positioning her as a force in both music and fashion.
K.Keed: South Africa’s hip-hop powerhouse
Cape Town’s K.Keed is rapidly becoming a dominant voice in South African hip-hop. Her 2024 album Bite the Bullet, featuring A-Reece and Shekhinah, has captivated global audiences.
Named Apple Music’s Rap Life Africa artist of the month in March 2025, K.Keed’s unique sound and unapologetic authenticity are making waves internationally.
Naledi Aphiwe: Afro-Pop’s sensation
At just 18, Naledi Aphiwe is transforming Afro-pop with her infectious sound. Her breakout feature on Chris Brown’s Shooter skyrocketed her to international fame.
Winning Pop Artist of the Year at the Basadi in Music Awards and securing a deal with Virgin Music Group, she’s poised to dominate in 2025 and beyond.
Moonchild Sanelly: The genre-bending innovator
Moonchild Sanelly continues to break barriers with her eclectic blend of kwaito, amapiano, and gqom.
Her January 2025 album Full Moon pushes genre boundaries, while her bold lyrics and vibrant persona continue to captivate global audiences.
Musa Keys: Amapiano’s global ambassador
Musa Keys is taking amapiano worldwide with international collaborations like his hit track Unavailable with Davido. His seamless fusion of South African rhythms and global appeal is propelling the genre to new heights.
These artists are not only shaping South Africa’s music scene—they’re driving the country’s cultural export and redefining global entertainment standards.
