At a Glance
- Burna Boy’s “TaTaTa” with Travis Scott hits 6.76 million Spotify and YouTube streams combined.
- The track jumps 39 spots to No. 119 on Global Shazam Top Songs chart.
- Burna Boy’s new album No Sign of Weakness drops July 11 under three major labels.
Grammy award-winning artist Burna Boy is once again making waves, this time with his new single “TaTaTa,” a collaboration with American rapper and producer Travis Scott.
Since its release, the song has attracted nearly 7 million combined streams across Spotify and YouTube, according to recent figures from Shore.Africa.
The track debuted on Spotify on May 21, with its official video following on YouTube two days later. As of now, “TaTaTa” has amassed 4.85 million streams on Spotify and 1.91 million views on YouTube.
The song is also gaining traction globally, climbing to No. 119 on the Global Shazam Top Songs chart—up 39 spots from its previous position.
Burna Boy sets July album release
“TaTaTa” is the fourth release from Burna Boy’s upcoming eighth studio album, No Sign of Weakness, which is set to drop on July 11, 2025.
The album will be released under Atlantic, Spaceship Records, and Bad Habit. Previous singles from the project include “Bundle by Bundle,” “Update,” and “Sweet Love.”
This latest chapter in Burna Boy’s career continues a journey that began with his 2012 breakout single “Like to Party” and his 2013 debut album L.I.F.E. While he found early success in Nigeria, his international profile started to rise in 2017 with a feature on Drake’s More Life.
He followed this up with acclaimed albums like Outside, African Giant, and Twice as Tall, along with high-profile collaborations including “Jerusalema” with Master KG and Nomcebo Zikode, and “Be Honest” and “Location” with UK artists Jorja Smith and Dave.
Burna Boy drives Afrobeats boom
In 2023, Burna Boy cemented his place at the top with I Told Them…, his seventh studio album. The record featured artists like 21 Savage, Dave, Seyi Vibez, J. Cole, GZA and RZA of the Wu-Tang Clan, and Byron Messia. It debuted at No. 1 on the UK Albums Chart, making him the first African artist to top that list.
Several singles from the album also charted in the UK, including “City Boys” at No. 14 and “Cheat on Me” at No. 19. In the United States, the album entered at No. 31 with 21,000 units sold in its first week.
Burna Boy’s rise reflects a broader shift in global music trends. Over the past decade, Nigerian music—especially Afrobeats—has gone from regional fame to international recognition. Afrobeats now transcends borders, languages, and cultures, with artists like Burna Boy, Davido, and Wizkid leading the charge.
Spotify royalty surge favors Africans
In 2023, Vevo reported a 61 percent increase in views for Afrobeats and Amapiano videos, surpassing four billion globally. The International Federation of the Phonographic Industry (IFPI) also highlighted Sub-Saharan Africa as the fastest-growing music market in the world.
This translated into real earnings in 2024. Spotify paid out a record $10 billion in royalties globally, with a notable share going to African artists. Nigerian musicians were the top earners on the continent, raking in more than N58 billion (about $38 million), more than double their earnings from the previous year. South African artists, including breakout star Tyla, earned R400 million ($21 million), marking a 54 percent increase.
As Burna Boy continues to release music that resonates both at home and abroad, his influence is part of a much larger story—one in which African artists are no longer just breaking through, but firmly taking their place on the global stage.
