At a Glance
- Glo offers 6% cashback on PalmPay airtime and data purchases above N500.
- Weekly raffle draws give Glo subscribers chances to win smartphones and cash prizes.
- Dormant data users get 100% bonus on Glo recharge during promo period.
Globacom, the telecom giant founded by Nigerian billionaire Mike Adenuga, has deepened its fintech footprint with the launch of the second edition of the Recharge and Win Bonanza in partnership with digital payments platform PalmPay.
The new campaign, which kicked off on June 19 and ends August 8, 2025, seeks to increase digital airtime usage while offering loyal subscribers cash rewards and high-end smartphones.
The promo allows Glo customers who recharge via PalmPay to win prizes, including the iPhone 15 Pro, Infinix Hot 40 smartphones, and daily cash bonuses. Weekly live draws will be streamed on PalmPay’s official social media channels, with transactions above N500 boosting chances of winning.
As part of the campaign, Nigeria’s second-largest telecom operator is offering up to 6 percent cashback on airtime and data purchases made through PalmPay. Customers who haven’t used a Glo data plan in the last 90 days will also receive a 100 percent data bonus on their recharge—an incentive aimed at reactivating dormant users.
A fintech-forward telco strategy
“Our partnership with PalmPay on the ‘Glo with PalmPay Bonanza’ underscores our commitment to enriching the lives of subscribers through rewarding digital experiences,”
Globacom said in a statement. “We are constantly evolving to meet the needs of our customers.”
PalmPay, with over 35 million users across Nigeria, serves as the technical and distribution partner for the promotion. Wayne Ruppel, Head of Billers at PalmPay, said: “Partnering with Glo, a telecom leader, aligns with our mission to deliver more support, more rewards, and more innovation.”
Adenuga’s long game in digital inclusion
The latest campaign reflects the broader vision of Glo founder Mike Adenuga, one of Africa’s most influential and Africa’s richest tech billionaire—worth an estimated $6.2 billion—is Nigeria’s second-richest man and a silent force behind some of the country’s biggest corporate moves in telecoms, oil, and banking.
Through Globacom and its payment arm, MoneyMaster Payment Service Bank, Adenuga is pushing deeper into underserved regions. With over 100,000 agents nationwide, MoneyMaster is expanding access to formal financial services for millions of unbanked Nigerians.
His daughter, Bella Disu, plays a growing role in the business empire. As Executive Vice-Chair of Globacom, she also leads Cobblestone Properties, responsible for luxury projects like Ilé Ọjà in Victoria Island and Opebi.
She chairs Abumet Nigeria Limited, which has quadrupled its earnings under her leadership, and sits on the board of construction giant Julius Berger, which posted a record N566.2 billion($365.18 million) revenue in 2024.
Purpose and quiet power
Despite his empire, Adenuga remains notably private. His philanthropic efforts include a N1.5 billion COVID-19 donation, $3.8 million in relief for Niger Delta flood victims in 2012, and over $20 million annually in education and sports investments. His foundation funds scholarships for underprivileged students—an echo of his days as a student taxi driver funding his education abroad.
From his opulent Banana Island residence to homes in London, Accra, and Johannesburg, Adenuga’s material footprint is vast. But it pales in comparison to the social infrastructure built through his businesses across Africa.
With a legacy anchored in resilience, vision, and silent generosity, Adenuga is more than a mogul. He is an institution. The Glo–PalmPay campaign is just the latest chapter in a career defined by bold moves, quiet impact, and a deep commitment to transforming lives.
