At a Glance
- Taylor Swift became music’s first billionaire with record-breaking Eras Tour and catalog ownership.
- Selena Gomez built Rare Beauty into a $2 billion cosmetics empire driving her billionaire status.
- Female billionaires remain rare, with Swift and Gomez joining 150 women in America’s elite.
Pop stars Taylor Swift and Selena Gomez have turned their celebrity power into billion-dollar fortunes, joining the list of America’s wealthiest women.
Of the country’s 1,135 billionaires, about 86 percent are men, leaving just over 150 women — including Swift and Gomez — in the elite club.
Swift’s fortune is driven by record-breaking tour
Taylor Swift, a 14-time Grammy winner and four-time Album of the Year honoree, became the world’s first billionaire musician in 2023, after the launch of her record-breaking Eras Tour.
The 149-date tour, which ran until December 2024, grossed more than $2 billion worldwide — the highest ever for a concert tour — with the first leg alone netting her an estimated $190 million after taxes.
The theatrical release of Taylor Swift: The Eras Tour film added another $262 million at the global box office. Combined with album sales, previous tours, and a portfolio of U.S. real estate, Forbes places Swift’s net worth at about $1.6 billion.
Catalog ownership strengthens long-term wealth
In May 2025, Swift repurchased the masters of her first six albums, securing long-term licensing income and control over her most valuable work. The move, coupled with her ongoing re-recordings of “Taylor’s Versions,” ensures she captures the full value of her catalog, appraised in the hundreds of millions.
Gomez builds a fortune on Rare Beauty
Selena Gomez, the actress and singer who rose to fame on Disney’s Wizards of Waverly Place, built her fortune through Rare Beauty, the cosmetics brand she launched in September 2020.
The line went viral on TikTok and is stocked in Sephora stores worldwide, praised for being inclusive and affordable.
By 2023, Rare Beauty reached a $2 billion valuation, and Gomez’s 51 percent stake propelled her into billionaire status. Forbes estimates her net worth at about $700 million, with Rare Beauty as her main asset.
Valuation debate highlights billionaire label
Unlike Swift’s realized tour and box-office receipts, Gomez’s wealth rests largely on private valuation. While Bloomberg counts her among billionaires, Forbes has taken a more cautious stance, noting that Rare Beauty has yet to go public or be acquired.
Still, with annual sales in the hundreds of millions and strong global demand, Rare Beauty remains one of the fastest-growing celebrity-owned brands, positioning Gomez as a rare entertainment figure whose business may outlast her career on stage or screen.
