Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Africa’s luxury manufacturing boom: From watches to wines

Africa is reshaping its luxury identity, turning raw materials into world-class wines, watches, and fashion rooted in craftsmanship.

Feyisayo Ajayi Feyisayo Ajayi

Inside Royal Malewane: South Africa’s ultra-luxury Safari retreat

Eco-conscious Royal Malewane attracts global elites with private villas and high-end safari experiences.

Timilehin Adejumobi Timilehin Adejumobi

The future of luxury hospitality in Africa’s megacities

Africa’s cities attract global hotel giants and wealthy investors

Timilehin Adejumobi Timilehin Adejumobi
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Latest Luxury News

South Africa’s new $38 million luxury hub sells out 76% before construction

Aspire Waterfall City sells 76% of its R624 million ($38 million) units before construction, proving strong demand for secure Gauteng luxury living.

Omokolade Ajayi Omokolade Ajayi

De Beers returns to Israeli diamond market after nine years

De Beers returns to Israel's diamond market after nine years as tax reforms seek to revive trade amid falling prices and exports.

Timilehin Adejumobi Timilehin Adejumobi

Meliá Maputo Sky: Luxury living above Mozambique’s capital

Meliá Maputo Sky combines luxury rooms, Maputo Bay views, fine dining, spa facilities and conference venues in Mozambique’s capital.

Timilehin Adejumobi Timilehin Adejumobi

Abu Dhabi’s luxury housing boom signals new opportunity for African investors

Abu Dhabi has 26 branded residences in development as luxury homes command a 44% global price premium, attracting investors and global brands.

Oluwatosin Alao Oluwatosin Alao

Zanzibar Serena Hotel blends Swahili heritage with oceanfront luxury

Zanzibar Serena Hotel pairs restored Stone Town heritage, Swahili design, Indian Ocean views, seafood dining and spa experiences.

Timilehin Adejumobi Timilehin Adejumobi

De Beers bets on India with plan for 100 Forevermark stores by 2030      

De Beers plans 100 Forevermark stores in India by 2030 as younger consumers fuel demand for diamond jewelry.

Timilehin Adejumobi Timilehin Adejumobi

Sirius Real Estate rent roll rises 11.3% as acquisitions drive growth  

Sirius Real Estate rent roll rose 11.3% as acquisitions and organic growth lifted income across Germany and the U.K.

Timilehin Adejumobi Timilehin Adejumobi

Argyle Grand Hotel: Nairobi’s luxury gateway near JKIA

Argyle Grand Hotel Nairobi offers luxury rooms, dining, wellness and airport convenience near JKIA, making it ideal for stopovers.

Timilehin Adejumobi Timilehin Adejumobi

Shah Palace Zanzibar: A new luxury escape in East Africa

Shah Palace Zanzibar opens a 50-key luxury resort on Zanzibar’s northeast coast, blending Swahili heritage, oceanfront villas and wellness.

Oluwatosin Alao Oluwatosin Alao