At a glance
- Morocco ranked 13th worldwide and 1st in Africa for tourism in 2025.
- The country welcomed 16.6 million visitors between January and October 2025.
- New luxury investments and World Cup preparations are driving growth.
Morocco has emerged as Africa’s leading tourism destination and one of the top-ranked globally, marking a defining moment for the North African nation.
The country now ranks first in Africa and 13th worldwide, according to new data from the Ministry of Tourism — a recognition that underscores its strong post-pandemic recovery and growing global reputation as a must-visit destination.
Over the first 10 months of 2025, Morocco welcomed 16.6 million visitors — a 14-percent increase compared with the same period last year.
The surge reflects the country’s strengthened position in global travel, fueled by better air links, major hotel investments, and a national focus on sustainable and diversified tourism.
Tourism Minister Fatim-Zahra Ammor said the Kingdom’s success is the result of deliberate planning rather than luck.
Speaking in Casablanca while unveiling the report, she described Morocco as “a comprehensive, competitive, and sustainable destination,” citing the rollout of the 2023–2026 national tourism roadmap.
The initiative aims to double tourism revenue and attract 26 million visitors by 2030, part of a broader economic diversification plan to reduce reliance on manufacturing and agriculture.
Investment and infrastructure fuel expansion
Since 2023, Morocco has added more than 43,000 new hotel beds, supported by a wave of domestic and international investment.
Developers are capitalizing on the country’s stable governance, infrastructure upgrades, and rising middle-class demand for travel.
This expansion reflects renewed investor confidence and Morocco’s growing weight in the regional tourism sector.
To strengthen its position in the premium market, the country recently sealed a 1.5 billion dirham ($137 million) partnership between Alliances Group and Rixos Hotels.
The collaboration will deliver three new luxury resorts in Marrakech and Larache, introducing North Africa’s first “Luxury All-Inclusive” concept while creating thousands of local jobs.
A global stage beckons
These developments arrive as Morocco gears up to co-host the 2030 FIFA World Cup with Spain and Portugal — a global event expected to boost tourism visibility and infrastructure investment across the Kingdom.
As Morocco continues its climb up the world’s tourism rankings, it is not only redefining its own travel identity but also showcasing Africa’s growing influence in the global tourism landscape.
