At a Glance
- TUI opens seven new luxury hotels across Africa to meet rising tourism demand.
- Expansion boosts TUI’s African portfolio to 106 hotels, 34,000+ rooms.
- Africa’s cultural diversity and natural attractions drive international traveler growth.
TUI Group, one of the world’s largest tourism operators, is expanding its footprint in Africa as international visitor numbers rise.
On Monday, Nov. 24, the German travel company announced the opening of seven new luxury hotels across North, West, and East Africa, reflecting a targeted push into the continent’s growing travel market.
New properties in North Africa
In North Africa, TUI added four hotels to its network. In Egypt, the TUI Magic Life Redsina Sharm el Sheikh offers 521 rooms, while JAZ Royal Palmariva and JAZ Palmariva Beach provide 505 and 339 rooms, respectively.
Tunisia’s The Mora Sahara Tozeur features 93 rooms alongside standalone desert villas, catering to travelers seeking immersive cultural experiences.
West Africa welcomed TUI Blue Tamala in The Gambia, a 140-room resort designed to attract leisure tourists along the Atlantic coast. In East Africa, TUI plans two Zanzibar openings by early 2026: Jaz Amaluna with 211 rooms and Riu Palace Swahili offering 500 rooms.
With these additions, TUI’s African portfolio will grow to 106 hotels and more than 34,000 rooms across nine countries.
Africa’s tourism appeal
Headquartered in Germany and listed on the MDAX and Lower Saxony Stock Exchange, TUI serves more than 33 million customers. Its integrated services include 400 hotels, 18 cruise ships, five airlines, and 1,200 travel agencies worldwide.
The group’s approach combines tour operators, digital platforms, and hospitality brands to provide travelers with seamless vacation experiences.
TUI also promotes sustainable tourism through the TUI Care Foundation, supporting education, social, and environmental projects in 25 countries. The company highlighted Africa’s cultural diversity, natural attractions, and luxury hospitality opportunities as key drivers for expansion.
By opening these new hotels, TUI is positioning itself to meet rising demand for premium accommodations and tailored experiences in Africa, signaling the continent’s growing status as a global travel destination.
