Egypt, Cairo, 1st December 2025 – TECNO, the Official Global Partner of the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025, has launched its continent-wide 2025 brand campaign, “Power Your Moment”, set to roll out across Africa beginning 28 November 2025, and on 1 December in Egypt and Algeria. The campaign brings a vibrant, emotionally charged narrative to the forefront of this year’s tournament, celebrating the passion, unity and defining moments that AFCON inspires across the continent.
At the heart of the campaign is TECNO’s belief that Africa’s youth stand at a turning point. Today’s generation is ambitious, fast-moving and determined to shape its own destiny. In response, TECNO is positioning its advanced AI-driven product ecosystem as the technology that fuels this forward momentum—empowering young Africans to turn intention into action, creativity into impact, and dreams into defining achievements.
To bring this vision to life, TECNO has released a new musical brand film, also titled “Power Your Moment.” The cinematic piece vibrantly portrays how TECNO AI integrates effortlessly into the daily lives of young people across Africa. The story unfolds through four emotional territories, Power Your Joy, Power Your Rise, Power Your Future, and Power Your Creativity, each depicting pivotal moments uplifted by TECNO’s AI technologies.
The film moves from a Moroccan family elevating their match experience with TECNO AI Glasses and TECNO Slim, to entrepreneurs being empowered by Africa’s next generation of leaders, to students and content creators using TECNO AI-powered devices to study better and create more impactfully.
Amplifying the campaign’s cultural resonance is a collaboration with Afrobeats star « Joeboy », the official Power Moment Feature Artist, whose exclusive soundtrack infuses the film with the rhythm and energy that define the modern African spirit. “TECNO’s ‘Power Your Moment’ manifesto speaks directly to the emotional heartbeat of this generation, their refusal to wait, their drive to prove themselves, and their belief that their time is now. TECNO AI doesn’t just enable their ambitions; it powers them”, said Jack Guo, General Manager of TECNO.
Beyond the brand film, TECNO is transforming this campaign into real-world experiences across AFCON host cities. The brand will open Pop-Up Stores and Fan Zones where fans can explore the full AI-powered ecosystem, from smartphones and wearables to laptops and imaging solutions.
Complementing these activations is the ambitious #PowerYourMoment creator initiative, running from 28 November to 5 December. This Pan-African program invites young creators to share their interpretations of four themes, Moment of Glory, Joy, Rising, and Creativity, through photos and videos captured on TECNO devices. A parallel TikTok LIVE Challenge (28 November to 11 December) will focus strongly on Morocco, Algeria and Egypt, offering a vibrant stage for storytelling, achievement and artistic expression.
Sixty outstanding creators will be selected from both initiatives and awarded an exclusive experience in Morocco during AFCON 2025. The winners will attend the Opening Ceremony, visit TECNO’s flagship Pop-Up Store, participate in an exhibition match with AFCON legends, and join the brand’s signature TECNO GLORY NIGHT gala alongside players, creators and brand partners.
With AFCON Morocco 2025 approaching, “Power Your Moment” stands as one of TECNO’s most comprehensive and culturally resonant brand campaigns to date, merging technology, creativity and football at a moment when Africa’s youth are redefining their place in the world. Through this initiative, TECNO reinforces its commitment to empowering a generation ready to take charge of its own story, seize opportunities, and step confidently into a future shaped by AI-enabled innovation.
