Golden Pillars signs Rotana to run Swar Hotel in Shorouk

Golden Pillars Development has signed an agreement with Rotana Hotels to manage and operate Swar Hotel, a mixed-use project in Shorouk City. 

The agreement marks Golden Pillars’ first hospitality venture in Shorouk and forms part of its plan to work with established international operators across its projects. 

Swar Hotel will combine hotel and commercial space. Located less than 20 minutes from Cairo International Airport, the development is designed to serve business and leisure travelers seeking access to eastern Cairo and the New Administrative Capital.

Rotana to manage Egypt project

Under the agreement, Rotana will take full responsibility for managing the hotel, including day-to-day operations, service standards and compliance with international hospitality benchmarks. 

The Abu Dhabi-based operator runs nearly 80 hotels with close to 22,000 rooms across more than 14 countries. It plans to expand to about 120 hotels and 28,000 rooms over the next four years, according to company figures. 

Golden Pillars officials said the project is intended to create an integrated destination that blends hospitality and retail while offering long-term value for investors.

Rotana representatives said their decision followed a feasibility study that underscored the site’s location and demand outlook in Egypt’s tourism and business travel market. 

The agreement lays the groundwork for a broader partnership, with both sides signaling interest in additional projects in Egypt. 

Developers outline growth plans 

Golden Pillars was founded by a team of real estate professionals with more than two decades of experience in Egypt’s property market.

The company says it is building a portfolio of projects valued at about EGP 15 billion ($321.1 million). Chairman Magdy Saad and Chief Executive Ayman Mohamed lead the firm, which focuses on mixed-use, medical and hospitality developments. 

Rotana, founded in 1992 by Nasser Al Nowais and Selim El Zyr, has grown into one of the region’s largest hotel management companies, with properties across the Middle East, Africa, Eastern Europe and Türkiye. 

Both companies said the Swar Hotel agreement could pave the way for further joint projects in Egypt as demand for quality accommodation and mixed-use developments continues to rise.