Cape Town is preparing to welcome a new private members’ club as the city continues to attract wealthy residents, business leaders and international investors looking for premium lifestyle experiences.

Maison Grace, set to open next month, will be located within the Cape Grace hotel estate on a private quay at the V&A Waterfront.

The club is being developed by Kasada Capital Management, an Africa-focused hospitality investment company backed by the Qatar Investment Authority and French hotel group Accor SA.

The launch comes as Cape Town strengthens its reputation as one of Africa’s most attractive cities for high-income earners, technology companies and global talent.

Its growing startup sector, tourism industry and quality of life have helped drive demand for exclusive social and business spaces.

Private members’ clubs have become common in global wealth centres such as New York, London, Singapore and Dubai.

In Africa, similar concepts are expanding in cities including Lagos and Nairobi, where entrepreneurs, investors and professionals are looking for places to build networks and share ideas.

Cape Town’s wealth growth drives demand for premium experiences

Cape Town’s economic appeal has encouraged developers and hospitality groups to invest in luxury projects across the city.

The V&A Waterfront has led many of these developments, with new high-end residences, retail spaces, a super-yacht marina and hospitality projects aimed at international visitors and affluent consumers.

The city is also emerging as one of Africa’s fastest-growing millionaire hubs and is expected to become the continent’s wealthiest city by 2030, according to Henley & Partners.

But the growth has created challenges, including rising property prices and concerns over housing affordability for many local residents.

Maison Grace aims to create exclusive business and social network

Maison Grace will offer members year-round dinners, cultural events, wellness experiences, talks and partnerships with selected brands.

Membership will require an application and review process, with annual fees starting at R30,000 ($1,797), excluding initiation costs. Younger members will receive discounted rates.

Kasada executives said demand for private clubs is being shaped by changing lifestyles, with more people seeking spaces that combine business connections, social activities and personal experiences.

“We believe demand is being driven by broader shifts in how people live, work and connect,” Olivier Granet and David Damiba, Kasada’s managing partners and co-chief executives, said.

Kasada expands Africa hospitality investment portfolio

Kasada Capital Management focuses on investing in and developing hospitality assets across Africa.

The company was established with support from the Qatar Investment Authority and Accor SA and manages a growing portfolio of hotels across several African markets.

The company said Maison Grace represents its first investment in the private members’ club sector, but it would consider similar opportunities in other African cities where market conditions support the concept.

Kasada currently operates 20 hotels across seven African locations.