Kenya’s Bakex Millers grows flour business as demand for baking products rises

Oluwatosin Alao
Oluwatosin Alao
Kenya’s Bakex Millers grows flour business as demand for baking products rises

Kenyan grain processor Bakex Millers Ltd is expanding its flour business as demand for wheat-based products grows among households, bakeries and food manufacturers across the country. 

The company, a unit of Broadways Group of Companies, is widening the retail presence of its Phulka flour brand, adding more options for consumers looking for quality wheat products for traditional meals and everyday baking. 

Bakex Millers showcased its expanded product range at the 11th edition of AFMASS FOOD EXPO held in Nairobi from July 15 to July 17, highlighting its focus on serving Kenya’s growing market for baking ingredients. 

The company’s latest offerings include whole wheat flour, all-purpose flour and specialized bakery products designed for making chapati, roti, bread, cakes and other popular foods.

Bakex expands Phulka flour range for households and businesses 

One of Bakex Millers’ key products is Phulka Atta Mark 1, a 100% whole wheat flour produced from its specialized Atta Mill.

The company says the flour is designed to deliver soft chapatis with a traditional whole wheat taste, strong dough handling and consistent quality. 

The product is available in 1kg, 2kg and 5kg packs for retail customers, while larger 5kg and 10kg packages target households and commercial users seeking premium flour options made from high-grade wheat.

New flour products target Kenya’s growing baking market 

Bakex Millers has also strengthened its all-purpose flour category with Phulka All Purpose Flour, which is suitable for home baking needs including pancakes, cakes and flatbreads. 

The company’s Ungano All Purpose Flour uses modern milling technology and is designed to offer high water absorption and improved yield.

It is used for products such as doughnuts, biscuits, mandazis, chapati and naan, making it a flexible choice for both small businesses and home bakers. 

Bakex’s bakery range also includes White Bakers Flour and Whole Meal Bakers Flour.

The products are made from hard wheat grist and are designed to support better dough elasticity, bread volume and texture.

Bakex Millers builds presence in Kenya’s food processing sector 

The company’s wider portfolio includes Vitafla Atta Mark 1, Vitafla All Purpose Home Baking, Oboma Home Baking and Semolina, which is used in products such as pasta, spaghetti, couscous, puddings and other food items. 

Bakex Millers Ltd is a Kenyan grain processing company under Broadways Group of Companies that produces a range of wheat flour products for retail consumers, bakeries and food businesses.

The company focuses on milling quality wheat products while expanding its presence in East Africa’s food market. 

As Kenya’s demand for convenient and affordable baking ingredients continues to rise, Bakex Millers is positioning its brands to serve changing consumer preferences while supporting the country’s growing food manufacturing sector.

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