Carrefour Kenya generated AED1.386 billion ($377.4 million) in revenue in 2025, up AED167 million ($45.5 million) from a year earlier, as the retailer added stores and competed for a larger share of household spending in one of East Africa’s biggest consumer markets.

The figures, disclosed by Dubai-based Majid Al Futtaim, which operates Carrefour in Kenya, show revenue rose from AED1.219 billion ($332 million) in 2024. The increase came as Carrefour expanded its store network and faced competition from established local chains including Naivas and Quickmart.

Kenya has become Majid Al Futtaim’s fifth-largest market by revenue, making the country an increasingly important part of its retail business.

Carrefour adds more stores in Kenya

Carrefour had 34 stores in Kenya as of June 2026, including 11 hypermarkets and 23 supermarkets. The retailer plans to open nine more stores before the end of the year as it pushes into more parts of the country.

The expansion follows a decade of investment by Majid Al Futtaim. The company said it has invested about KSh15 billion ($115.9 million) in Kenya and bought an estimated KSh239 billion ($1.84 billion) worth of goods from Kenyan suppliers during that period.

That spending gives Carrefour a role beyond its stores, linking its growth to local manufacturers, farmers and other suppliers that provide goods for its shelves.

Carrefour targets more African markets

The Kenyan expansion comes as Carrefour steps up its broader African push under its “Carrefour 2030” strategy. The retailer aims to become the continent’s leading grocery retailer within four years and plans to operate in 22 African countries through a mix of franchise and local partnerships.

That approach allows Carrefour to enter markets without building every store itself. In January 2026, the retailer signed a franchise and supply agreement with Queens Supermarket PLC, part of Ethiopia’s Midroc Group, to rebrand 13 existing stores and open 17 new outlets by 2028.

Carrefour also operates with local partners in Tunisia, Algeria and Morocco, where it has nearly 700 stores across the continent. The push comes as some rivals have pulled back from African markets. For Carrefour, the changes in the market offer an opportunity to expand its store base and reach more shoppers in major cities and surrounding communities.