SPAR highlights retail’s role in tackling South Africa’s youth unemployment

For SPAR, whose independent retailers have served South African communities for more than 60 years, that approach is reflected in its business model.

Omokolade Ajayi
Omokolade Ajayi
Super Star supermarket brand under SPAR Group, showcasing retail presence and store operations.

South African retailer SPAR Group Limited says retailers can help address youth unemployment by creating jobs, developing skills and supporting small businesses. The company said reducing unemployment requires coordinated action by government, business and civil society. Retailers, it said, are positioned to contribute because they employ local workers, source from nearby suppliers, serve local customers and identify opportunities that expand employment. 

For SPAR, whose independent retailers have served South African communities for more than 60 years, that approach is reflected in its business model. Independent store owners support schools, youth initiatives and local development projects while creating jobs in their communities. The retailer said retail often provides young South Africans with their first formal employment, workplace experience and practical skills. 

SPAR creates 4,000 next-gen opportunities

Preparing young people for employment has become as important as creating jobs, SPAR said. Through its participation in the Yes 4 Youth initiative, the retailer has created more than 4,000 work opportunities since 2019 for people aged 18 to 28. Participants have gained experience across stores, distribution centers, warehouses and corporate offices. SPAR also sends high-potential employees to the One Young World conference, where they develop leadership skills and connect with peers from different countries. 

The retailer said creating opportunities also means helping entrepreneurs and small businesses grow. It noted that many emerging businesses need access to markets, practical business support and guidance before they can supply large retailers. To help bridge that gap, SPAR established its Supplier Development Hub in 2016 to assist small-scale farmers in entering the formal retail market while strengthening their farming and business skills. The program currently supports 12 farmers and helped create 218 jobs during 2025.

Retailer backs small business development

SPAR has also expanded its support for emerging food producers through its Supplier Development Programme, helping businesses improve their operations and meet the standards required to supply the retail industry. The company said strengthening smaller businesses creates opportunities beyond individual suppliers by supporting local supply chains and encouraging broader economic participation.

Education remains part of SPAR’s community investment strategy. The retailer said support for schools and local education initiatives helps strengthen communities while preparing young people for employment. SPAR said no single organization can solve South Africa’s youth unemployment challenge alone, but sustained investment in local communities, skills development and small businesses can expand opportunities for the country’s next generation. 

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