Egypt’s Palm Hills bets big on Hacienda Ras El Hekma as flagship project

Palm Hills Developments, a Cairo-based real estate firm led by Egyptian billionaire Yasseen Mansour, is doubling down on Egypt’s North Coast transformation, positioning Hacienda Ras El Hekma as a flagship coastal city designed for year-round tourism, real estate growth, and long-term investment.

Located in the rapidly emerging Ras El Hekma zone, the project signals a major shift in Egypt’s coastal strategy, from seasonal summer destinations to fully integrated urban environments. The development aligns with broader national ambitions to establish the region as a leading Mediterranean hub for tourism and investment.

Palm Hills expands integrated coastal city strategy
Chairman and Group CEO Yasseen Mansour describes Hacienda Ras El Hekma as part of a larger integrated city vision, combining residential living with hospitality, retail, and entertainment infrastructure. This reflects growing competition among developers to deliver mixed-use destinations rather than standalone beachfront resorts.

The project spans a 4.8-kilometer beachfront and extends 2.8 kilometers inland, with elevations reaching 38 meters, allowing widespread sea views. Palm Hills has allocated 86% of the land to green spaces, reinforcing a focus on sustainability and long-term livability.

$175 billion investment fuels Ras El Hekma growth
Ras El Hekma is expected to attract approximately $175 billion in long-term investments, driven by major infrastructure projects including a planned international airport and a new marina. These developments are set to enhance accessibility and strengthen the region’s global appeal.

The influx of capital is positioning Ras El Hekma as one of the Mediterranean’s fastest-growing tourism and real estate destinations, drawing increasing interest from regional and international investors.

Ras El Hekma’s Master plan prioritizes walkability and accessibility
Hacienda Ras El Hekma adopts a “5-10-15 minute” planning model, ensuring that essential amenities, such as hospitality, retail, sports, and entertainment, are within walking distance. The design eliminates traditional front-row cabin hierarchies, allowing broader access to sea views.

This approach blends the exclusivity of private residential communities with the functionality of an integrated city, creating a balanced lifestyle offering for both residents and visitors.

Global hospitality brands drive year-round tourism
Palm Hills plans to introduce three international hotel brands while engaging global operators across hospitality and retail sectors. This strategy aims to extend Egypt’s tourism season beyond summer peaks and attract a more diverse international audience.

Early demand has been strong, with more than 40% of initial inquiries coming from Gulf investors, signaling sustained regional confidence in the project and Egypt’s broader economic outlook.

Financial strength supports expansion pipeline
Palm Hills’ expansion is underpinned by solid financial performance. The company reported a 30% rise in net profit to EGP4.21 billion ($79.86 million) in 2025, while revenue increased 33% to EGP36.16 billion ($685.92 million).

Its backlog surged 63.27% to EGP240 billion ($4.55 billion), highlighting strong future revenue visibility. Total assets also expanded significantly, reflecting the scale of its ongoing development pipeline.

As Ras El Hekma evolves into a year-round destination, Palm Hills is positioning Hacienda Ras El Hekma at the center of Egypt’s coastal transformation, offering investors and homeowners exposure to one of the region’s most ambitious real estate opportunities.