Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News
Atzaro Okavango Camp
African luxury tourism

High-end tourism development in Botswana

Luxury tourism is driving Botswana’s shift from diamond dependence to high-end, experience-led travel.

Timilehin Adejumobi Timilehin Adejumobi
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African traditional healing experiences in South Africa
African wellness travel

African traditional healing experiences in South Africa

Explore transformative wellness tours with South Africa’s sangomas and ancestral healing traditions.

Timilehin Adejumobi Timilehin Adejumobi
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Sunrise resorts & cruises, white hills resort
50 new hotels in Egypt

Minor Hotels, SUNRISE target Egypt with 50 Hotel openings

Minor Hotels and SUNRISE plan 50 new hotels in Egypt, blending luxury, culture, and modern experiences.

Timilehin Adejumobi Timilehin Adejumobi
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Nile Safari Lodge
Hidden safari retreats

10 hidden luxury retreats near Murchison Falls

Murchison Falls’ boutique lodges blend wildlife, privacy, and luxury for discerning travelers.

Timilehin Adejumobi Timilehin Adejumobi
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Zebras, springboks, wildebeest and impalas roam freely, while elephants range farther to feed on fresh growth.
African wildlife

Etosha in February offers peak green-season wildlife viewing

At a Glance February gives Etosha National Park a different look and feel, one that rewards travelers who value space, color and a slower safari pace. As the green season settles across northern Namibia, the park sheds its dry-season dust and takes on fresh grass, open skies and softer light. For many visitors, this is Etosha at its most atmospheric. The crowds thin, the air feels cleaner after rain, and the landscape shifts daily. It is a month defined less…

Oluwatosin Alao Oluwatosin Alao
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Sue Nabi Coty CEO pay
Corporate earnings and pay

Algerian-born French tycoon Sue Nabi’s pay totalled $463.7 million as Coty CEO in 5-year tenure

Algerian-born executive Sue Nabi earned $463.7 million leading Coty over five years, underscoring pay-for-performance as the beauty group rebounded.

Feyisayo Ajayi Feyisayo Ajayi
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Mytheresa growth performance
Featured

Why YNAP, now LuxExperience, posted Lower $650.5 million sales in Q1 2026 despite Mytheresa surge

LuxExperience posts $650.5 million Q1 sales decline despite Mytheresa surge, highlighting uneven performance across legacy and growth platforms.

Feyisayo Ajayi Feyisayo Ajayi
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Van Cleef & Arpels luxury boutique under Richemont group displaying high-end jewelry retail storefront
Cartier Van Cleef boutiques

Inside Richemont: 10 of the Swiss Luxury Group’s most iconic boutiques

Inside Richemont’s elite boutiques, where Cartier, Van Cleef and Swiss watchmakers anchor global luxury pricing power across Paris and New York.

Feyisayo Ajayi Feyisayo Ajayi
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Marriot Autograph Collection hotel, Cape Town
Autograph Collection

Marriott opens new hotel in Cape Town’s Camps Bay

Marriott opens Morea House in Camps Bay, adding a luxury Autograph Collection hotel to Cape Town.

Timilehin Adejumobi Timilehin Adejumobi
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