Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News

Autograph Collection

Marriott opens new hotel in Cape Town’s Camps Bay

Marriott opens Morea House in Camps Bay, adding a luxury Autograph Collection hotel to Cape Town.

Timilehin Adejumobi January 6, 2026

Africa Luxury Travel

Inside the race for Africa’s ultra-wealthy travelers

From private reserves to wellness retreats, Africa is redefining luxury travel for the world’s richest tourists.

Timilehin Adejumobi January 6, 2026

Billionaire-friendly island resorts

10 luxury hotels in Mauritius catering to ultra-wealthy guests

Mauritius has emerged as a discreet haven for billionaires, offering villa-only resorts, private beaches and precision service rivaling the Maldives.

Feyisayo Ajayi January 1, 2026

Africa luxury tourism

The billionaire playbook behind Africa’s luxury lodges

From the Serengeti to the Okavango, billionaire capital is fueling Africa’s rise as a global hub for ultra-luxury safari travel.

Timilehin Adejumobi December 31, 2025

Africa luxury tourism

How currency shifts are impacting luxury travel in Africa

Africa’s luxury tourism gains from weaker currencies, even as rising import costs pressure operators.

Timilehin Adejumobi December 30, 2025

Luxury Island Travel

Mauritius’ position in global luxury travel rankings

Strategic tourism investment is pushing Mauritius into the top ranks of global luxury travel destinations.

Timilehin Adejumobi December 30, 2025

Distinctive design inspired by African mythology, art and large-scale resort architecture

African luxury travel

The Palace of the Lost City: Inside Africa’s most iconic luxury resort

At a Glance Rising from an ancient volcanic setting on the edge of South Africa’s Pilanesberg mountains, the Palace of the Lost City remains one of the continent’s most recognizable luxury resorts. Since opening in 1992, the flagship property at Sun City has drawn travelers looking for scale, story and polish in one place. The resort was designed to feel discovered rather than built. Its towers, stone bridges and carved figures suggest the remains of a forgotten African kingdom, giving…