Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News
Elsa, Khaby, & Temi
Elsa Majimbo

Top 10 African influencers redefining global branding

These influencers—spanning fashion, beauty, tech, lifestyle, and culture are driving brand narratives, penetrating global markets, and shaping how Africa is perceived internationally.

Oluwatosin Alao Oluwatosin Alao
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21 Nettleton
21 Nettleton

Inside Cape Town’s $7,400-a-night hotel where privacy meets ultra-luxury

Inside 21 Nettleton, a $7,400-a-night Cape Town retreat where privacy, art, and ocean views converge.

Omokolade Ajayi Omokolade Ajayi
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Accor novotel
Accor

Accor signs Novotel deal at Zimbabwe’s tourism hotspot

French hotel giant Accor enters Zimbabwe with its first Novotel project, boosting Victoria Falls tourism and sustainable travel investment in Southern Africa.

Timilehin Adejumobi Timilehin Adejumobi
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Banyan-Tree-Ubuyu
Banyan Tree

Global hotel chain Banyan Tree expands to Ruaha, Tanzania

The upcoming property marks Banyan Tree’s latest move into Africa’s high-end safari circuit, targeting travelers seeking immersive, low-impact wildlife experiences.

Timilehin Adejumobi Timilehin Adejumobi
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Africa’s top 20 crown jewel hotels
African tourism growth

Hilton to triple African hotel portfolio amid tourism surge

Hilton plans to triple its Africa hotel portfolio to over 160, creating 18,000 jobs amid rising tourism, urban growth, and foreign investment.

Timilehin Adejumobi Timilehin Adejumobi
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Neela Boutique Hotel
Featured

Zanzibar’s Neela Boutique Hotel redefines luxury stays in Stone Town

Neela Boutique Hotel offers intimate Zanzibar stays, blending heritage charm, rooftop views, and soulful experiences in the heart of historic Stone Town.

Omokolade Ajayi Omokolade Ajayi
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Palm Jumeirah
African billionaires

Dubai emerges as a strategic base for Africa’s elite families

Dubai is fast becoming a strategic base for Africa’s ultra-rich, offering tax-free wealth, safety, and legacy tools.

Feyisayo Ajayi Feyisayo Ajayi
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Ethiopia
Addis Ababa living costs

Ethiopia emerges as Africa’s most expensive country to live

Ranked 53rd globally with a cost of living index of 43.2, Ethiopia surpassed all other African nations in overall daily expenses.

Timilehin Adejumobi Timilehin Adejumobi
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The Oberoi Beach Resort Sahl Hasheesh 2
Beach escape

Oberoi Sahl Hasheesh elevates Red Sea luxury on Egypt’s premium coast

The Oberoi Beach Resort Sahl Hasheesh redefines Red Sea luxury with private suites, gourmet dining, and world-class service.

Feyisayo Ajayi Feyisayo Ajayi
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