Luxury

Discover the world of luxury in Africa. From high-end brands to exclusive experiences, Shore Africa explores the lifestyles, trends, and industries shaping elite living across the continent.

Our Luxury category showcases wealth, innovation, and premium experiences—from real estate and fashion to travel and fine dining—reflecting Africa’s growing influence in the global luxury market.

Latest Luxury News
La Sultana Oualidia
Birdwatching Morocco

La Sultana Oualidia: Morocco’s luxury lagoon resort in Oualidia

La Sultana Oualidia blends Moroccan elegance, oyster dining, and lagoon-side serenity on Morocco’s Atlantic coast.

Feyisayo Ajayi Feyisayo Ajayi
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MARRIOTT HOTEL
Cape Verde hotels

Marriott expands African presence with bold growth strategy

Marriott to add over 50 Hotels, 9,000 rooms in Africa by 2027 with luxury and select-service brands to lead growth across North, East, and West Africa

Timilehin Adejumobi Timilehin Adejumobi
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La Sultana Group
Boutique Hotels

La Sultana Hotel Group: Exclusive Moroccan luxury in Marrakech and Oualidia

La Sultana Hotel Group redefines Moroccan luxury through intimate design, eco-conscious values, and immersive cultural elegance.

Feyisayo Ajayi Feyisayo Ajayi
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CityBlue
CityBlue

Kenya’s real estate grows as CityBlue, SMB unveil new residences

CityBlue and SMB unveil Le Mirage in Nairobi’s Westlands, blending luxury, location, and investor appeal in Kenya’s booming real estate market.

Timilehin Adejumobi Timilehin Adejumobi
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African resource nationalism

Tanzania targets sovereignty over gold as African trend grows

The move is part of a broader push to maximize in-country value from natural resources and boost the role of the Bank of Tanzania (BoT) in gold reserve accumulation.

Timilehin Adejumobi Timilehin Adejumobi
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Casablanca Marriott Hotel
Casablanca Marriott Hotel

Casablanca Marriott Hotel blends modern comfort with art deco heritage

Stay in the heart of Casablanca at Marriott Hotel, where Art Deco charm meets modern luxury, ideal for business, leisure, and memorable events.

Omokolade Ajayi Omokolade Ajayi
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Radisson Millennium Heights Aparthotel
Aparthotel Zimbabwe

Radisson Millennium Heights Aparthotel set to redefine luxury hospitality in Harare by 2026

Radisson Millennium Heights Aparthotel to debut in Harare by 2026, fusing luxury stays with fractional ownership.

Feyisayo Ajayi Feyisayo Ajayi
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Four Seasons Hotel at The First Residence
Cairo

Luxury in the heart of Cairo: Four Seasons Hotel at The First Residence

Experience timeless luxury at Four Seasons Cairo, with Nile views, gourmet dining, and curated tours of Giza, Islamic Cairo, and Mediterranean escapes.

Omokolade Ajayi Omokolade Ajayi
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Four Seasons SHarm Elsham
Beach Retreat

Four Seasons Resort Sharm El Sheikh: Egypt’s red sea jewel

Luxury meets nature at Four Seasons Sharm El Sheikh, a Red Sea resort with diving, dining, and spa.

Feyisayo Ajayi Feyisayo Ajayi
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