Tag: Digital Advertising

BusinessTechnology

GoWit partners with Publicis to grow retail media across MENA and Africa

Retail media is gaining ground in the Middle East and Africa as brands look for more direct ways to reach shoppers. With e-commerce sales rising and digital ad budgets shifting toward performance channels, retailers and agencies are under pressure to prove results at the point of purchase.  That shift is prompting closer ties between global agency networks and retail-focused technology…

Oluwatosin Alao February 25, 2026