Tag: Kenya Tourism

Kenya offers cruise tourists 30% incentive to visit national parks
BusinessTourism

Kenya unveils 30% incentive to boost cruise tourism, national park visits

Kenya is moving to capture more value from Africa’s growing cruise tourism market, introducing a 30% group incentive to encourage passengers arriving at the coast to visit its national parks. The plan is part of a wider effort to raise tourism revenue and draw more visitors inland.  The policy focuses on a clear gap. Cruise ships continue to call at…

Oluwatosin Alao Oluwatosin Alao
The race runs through Naivasha’s rugged terrain and sweeping landscapes, a global motorsport stage.
SportsTourism

Kenya backs Safari Rally to boost tourism investment and motorsport growth

Kenya is once again turning to one of its best-known sporting events to support tourism and attract investment. The return of the Safari Rally Kenya, part of the global World Rally Championship calendar, has drawn large crowds to the lakeside town of Naivasha, offering a lift to hotels, tour operators and local businesses.  The 2026 rally is expected to attract…

Oluwatosin Alao Oluwatosin Alao
lions-big-cat masai mara
LuxuryTourism

Maasai Mara reports surge in safari camps

The number of safari camps in Kenya’s Maasai Mara has surged, straining wildlife habitats and prompting legal action to enforce conservation rules.

Timilehin Adejumobi Timilehin Adejumobi
A wide mix of countries has confirmed official participation, underlining the continent’s range.
BusinessTourism

African nations expand footprint at FITUR 2026 tourism fair

At a Glance Africa is preparing a broader and more unified presence at FITUR 2026, one of the world’s leading travel trade fairs, as countries across the continent step up efforts to draw tourists, investors and airline partners. The event, set for January in Madrid, comes as European interest in African travel shows renewed strength.  Improving air links, wider travel…

Oluwatosin Alao Oluwatosin Alao
President William Ruto said the project will redefine Tsavo’s role in the safari sector
LuxuryTourism

New Tsavo Wildlife hub targets rising luxury tourism demand

At a Glance Kenya is making a fresh push into the global luxury travel market with the launch of the Tsavo West Rhino Sanctuary, a sweeping conservation and tourism project designed to attract high-spending visitors. The 3,200-square-kilometre reserve, now considered the world’s largest dedicated rhino sanctuary, marks a major shift for Tsavo—one of Africa’s oldest wildlife regions and a landscape…

Oluwatosin Alao Oluwatosin Alao
Essence of Africa 2024, an international tourism buyer forum held in October
BusinessTourism

Malindi welcomes global spotlight with essence of Africa 2025

At a Glance Kenya is set to take the spotlight on the global tourism stage as Malindi prepares to host the second edition of Essence of Africa, a leading buyer-driven travel forum that brings together decision-makers shaping the continent’s tourism industry. The event, scheduled for Oct. 7–9, 2025, at Diamonds Malindi, is expected to attract 150 top international buyers and…

Oluwatosin Alao Oluwatosin Alao