At a Glance
- BakeLand Egypt launches a new factory to boost local production and cut imports.
- The company expands exports into six new global markets, targeting rising bakery-ingredient demand.
- New facility to increase output more than fivefold as regional demand accelerates.
BakeLand Egypt, a subsidiary of RMC Group, is expanding its footprint in the Middle East and Africa food industry with the launch of its first locally manufactured alternative to imported bakery ingredients.
The announcement, made at Food Africa 2025, positions the company to strengthen Egypt’s role in the bakery ingredients market while reducing reliance on foreign suppliers.
The rollout of the new product aligns with BakeLand’s aggressive export expansion strategy. The company is entering six new markets this year Germany, Italy, the United States, Thailand, and Pakistan while preparing to supply Paraguay next year.
The move targets fast-growing global demand for reliable, competitively priced bakery and confectionery inputs.
Local production scales to international standards
Commercial Director Imam Abou Zeid said the locally produced line meets international quality benchmarks widely used by global bakery manufacturers.
He added that growth in East Asia, notably Thailand and Pakistan, opens the door to high-volume, highly competitive markets looking for diversified food-processing suppliers.
Abou Zeid said BakeLand and RMC will continue investing in food-industry innovation, focusing on solutions for large factories, commercial bakeries, and mass-market retail consumers.
BakeLand currently exports about 30% of its output to nearly 30 countries across the Middle East, Africa, and Europe, including Saudi Arabia, the UAE, Kuwait, Yemen, Iraq, Jordan, Sudan, Libya, Morocco, Kenya, Uganda, and the United Kingdom.
The company reported 30% export growth this year, supported by rising regional demand and supply-chain diversification.
To meet that demand, BakeLand is building a new 10,000-square-meter production facility, a factory investment that will increase output more than fivefold once operational. The expansion underscores Egypt’s broader manufacturing push to serve global food-processing networks.
Expanding a regional footprint
Since 2018, BakeLand has supplied local and regional distributors in Jordan, Saudi Arabia, Libya, Yemen, and Kuwait.
Its retail portfolio available in 123 supermarkets includes waffles, pancakes, brownies, sponge cake mixes, donuts, muffins, éclairs, cookies, basbousa, and balah el-sham. All products meet ISO, HACCP, OHSAS, HALAL, and FSSC certification standards.
Founded in 1988, BakeLand Egypt has grown into one of the country’s leading suppliers of raw materials for the bakery and confectionery sector, serving pastry shops, hotels, restaurants, and institutional clients.
The company credits its growth to strong product quality, rigorous food-safety standards, and a long-standing commitment to innovation.
