Brussels Airlines adds direct Tanzania flights, boosting East Africa tourism

Tanzania has taken another step to strengthen its connection with Europe following the launch of direct Brussels Airlines flights between Brussels and Kilimanjaro International Airport (KIA). 

The inaugural flight landed at KIA on June 3, opening a new route that government officials and tourism stakeholders believe will make it easier for European travelers to visit Tanzania while creating fresh opportunities for trade and investment. 

The service marks the implementation of the Air Services Agreement signed by Tanzania and Belgium in 2021.

The deal was designed to deepen cooperation in aviation, tourism, trade and broader economic development between the two countries. 

The new route arrives as Tanzania continues to invest in transport infrastructure and expand international air connectivity to support one of its most important industries—tourism. The sector remains a major source of foreign exchange earnings and employment. 

For visitors, the direct service offers a faster and more convenient journey to some of Tanzania’s best-known attractions, including Mount Kilimanjaro, Serengeti National Park, the Ngorongoro Conservation Area, Tarangire National Park and Zanzibar.

Strengthening Tanzania-Europe connections 

Speaking during a ceremony to welcome the first flight, Deputy Minister for Foreign Affairs and East African Cooperation James Millya said the route reflects growing ties between Tanzania, Belgium and the wider European market. 

“The direct flights will create new economic opportunities by making travel easier for tourists, businesspeople and investors from Europe while also providing Tanzanians with improved access to European destinations through Brussels Airlines’ extensive international network,” Millya said.

New opportunities for tourism and business 

Officials expect the direct connection to help increase visitor numbers from Europe, one of Tanzania’s key tourism markets. Easier access is also expected to encourage more business travel and strengthen commercial ties between the two regions. 

Industry players say direct air links often play an important role in travel decisions, particularly for tourists seeking convenient routes to long-haul destinations.

The new service could therefore support growth across hotels, tour operators, transport providers and other tourism-related businesses.

Gateway to East Africa 

Brussels, home to many European institutions and international organizations, serves as an important gateway for travelers from across the continent.

The route gives Tanzania direct access to a wider network of European destinations through Brussels Airlines. 

Authorities believe the new service will help support economic activity, create jobs and further raise Tanzania’s profile as one of East Africa’s leading destinations for wildlife tourism, adventure travel and beach holidays.